Do Credit Union Names Matter?
Juliet believed that names had little bearing on how something is treated or viewed. Chip Filson believes differently, arguing that credit union names—and name changes—can say something about how the institution sees itself and its members.
Connecting Personally and Authentically With Members
Credit unions are meant to have a genuine care for their members and communities, but too often, that whittles down to nothing more than a marketing tactic. Emily Claus discusses how to balance the need for growth and digital methods with building a personal connection.
Rebranding Your Credit Union: Is the Juice Worth the Squeeze?
Rebranding your credit union can sound appealing, but are you ready for it? We asked credit unions CEOs why their respective credit unions rebranded in the last decade and whether it has been a positive change.
Are Stock Photos Helping or Hurting Your Brand?
Most of us have a love-hate relationship with stock photos; we need them to keep creating content, yet we often find them lacking. Travis Root reveals the secret to using stock photos without seeming unoriginal.
Is Credit Union Marketing Lost, Forgotten, or Misunderstood?
Chip Filson contemplates the motive behind current day credit union marketing and the transition from education through connection to education through ads.
The Perfect Logo: Balancing Color and Brand Recognition
Color and brand recognition go hand-in-hand. Keegan Krajniak discusses how these two elements influence each other and how you can use them to create the perfect logo.
Don’t Let Your Marketing and Design Be Afterthoughts
As Marketing Administrator Megan Tenbusch knows, branding, marketing, and design can make or break your credit union. Thankfully, she has some tips and advice for getting the most out of your efforts.
Building a Corporate Brand Through Personal Branding
In the second installment of her series on branding, Julie Gessner dives into the relationship between personal and corporate brands and how developing one can set the foundation for the other.
A Journey in Personal Branding
According to Julie Gessner, developing a personal brand is essential for growing a career and finding opportunities. In the first part of her new series, she highlights the importance of creating your own unique brand and setting yourself up for future success.
