10 Lessons From 10 Years of Building Idaho’s Most Trusted Credit Union
Ten years ago, Idaho Central Credit Union started working with an adverising agency to help build their brand. Now, ten years later, Malia Cramer reflects on the lessons her agency and the credit union learned while working together and how they bolstered the partnership’s success.
You’ve Rebranded, Now What?
After years of prefecting her credit union’s culture following a rebrand, Explorer’s Credit Union CEO April Tompkins shares what strategies brought the most success and which were lessons learned.
Lipstick on a Pig: What Credit Unions Can Learn from the Cracker Barrel Rebrand Mess
Taking notes from the Cracker Barrel rebrand fiasco, marketing expert Bo McDonald shares how credit unions can avoid the same fate and steer clear of needless rebrands while still building your brand.
Stop Playing the Victim Card: How Credit Unions Can Reclaim Their Power
Marketing expert Bo McDonald sends a stark wake up to credit unions: it’s time to stop playing the victim and start embracing our underdog status instead of using it to hold ourselves back.
Top Three Trends in Credit Union Marketing
Bo McDonald of Your Marketing Co covers the top three trends impacting credit union marketing at the moment and how credit unions are using these to drive growth.
Do Credit Union Names Matter?
Juliet believed that names had little bearing on how something is treated or viewed. Chip Filson believes differently, arguing that credit union names—and name changes—can say something about how the institution sees itself and its members.
Connecting Personally and Authentically With Members
Credit unions are meant to have a genuine care for their members and communities, but too often, that whittles down to nothing more than a marketing tactic. Emily Claus discusses how to balance the need for growth and digital methods with building a personal connection.
Rebranding Your Credit Union: Is the Juice Worth the Squeeze?
Rebranding your credit union can sound appealing, but are you ready for it? We asked credit unions CEOs why their respective credit unions rebranded in the last decade and whether it has been a positive change.
Are Stock Photos Helping or Hurting Your Brand?
Most of us have a love-hate relationship with stock photos; we need them to keep creating content, yet we often find them lacking. Travis Root reveals the secret to using stock photos without seeming unoriginal.
Is Credit Union Marketing Lost, Forgotten, or Misunderstood?
Chip Filson contemplates the motive behind current day credit union marketing and the transition from education through connection to education through ads.
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