As credit unions rush to add AI into every space of the credit union, Emily Claus cautions against bringing generative AI into your marketing materials and discusses the potential fallout from doing so.
The modern mortgage industry is very good at protecting the financial institution, but often leaves the borrower without any protection at all. Marc Biron and Steven Siegel discuss how diversification can reinvent the American mortgage, achieving protection for borrower and lender alike.
Consumers are increasingly turning to leasing over lending in the auto industry, according to Tim Yalich, who encourages credit unions to treat leasing as a core part of their financing strategy.
The Small Business Administration proposed changing its size standards that would greatly increase the number of businesses eligible for “small” business support from the government. CUSO Magazine’s Esteban Camargo reports on the response from credit unions and the small business community.
By making the most of member data already on their core systems, credit unions can turn from reative to proactive entities, says Christopher Nunnally, therefore better meeting their members’ needs in times of stress and strengthening the relationship.
Every leap in technology over the decades has resulted in signifcant changes to the member journey. Ashleigh Craven of Pocketnest shares how credit unions can navigate this newest leap to provide their members the best service they can.
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