There are numerous ways to share information with your members, but email is by far the most effective and widely used. Victoria Thornton shares some best practices for sending mass marketing emails, and why its essential to test before you send.
Cooperatives are uniquely positioned to respond well to crises thanks to their ownership structure and mission. But responding well takes more than just that. Chip Filson details what credit unions and their leaders need to do in those situations.
Writing shouldn’t just be a skill, it should be a core competency of your organization. Dawn Moore questions whether your credit union truly grasps the importance of writing, and suggests ways to have it play a bigger role.
There’s no exact recipe for making engaging and informative social media accounts for your members, but the 70-20-10 rule is about as close as you can get. Digital Marketing Coordinator Megan Pieper, lays out the various social media platforms, rules to follow, and why posting the same thing across the board is just not effective.