Ten years ago, Idaho Central Credit Union started working with an adverising agency to help build their brand. Now, ten years later, Malia Cramer reflects on the lessons her agency and the credit union learned while working together and how they bolstered the partnership’s success.
Financial educator Tom Matthews explains why AI is a great partner for financial information, but a terrible one for financial advice, and how by merging AI knowledge with human trust and understanding, credit unions can put members on the best path forward.
Last week, the Senate Banking Committee held a meeting on “AI and the American Dream: Promoting Innovation, Affordability, and American Dominance.” CUSO Magazine’s Esteban Camargo reports on the hearing and what America’s Credit Unions is urging regulators to do with respect to credit unions and their use of AI.
Chip Filson shares the reflections of a retired CEO, who—given the benefit of hindsight—can see one of the major mistakes he made when dealing with his credit union superivsory committee and the distance between the credit union and members that was created as a result.
Dan Michaeli from Glia shares a new benchmark study that shows how AI can deepen member relationships by allowing credit union staff to focus on what really matters: being there when the member needs them most.
