As we look ahead to what 2026 has to offer, marketing expert Bo McDonald encourages credit unions to move along with the year and all the changes it brings, instead of pushing back against them or worse—waiting to act.
As thousands of credit union professionals gear up for GAC 2026, the industry’s largest event, Emily Claus discusses what will be new and different this year along with what key topics America’s Credit Unions might focus in on.
In an effort to increase their membership, credit unions have been offering cash rewards for new account openings, loans, and more. Chip Filson wonders at the long-term effects of such a strategy and what it might mean for the relationship between financial institution and member.
As organizations are herded toward more and more AI programs, Dave Wordhouse offers words of advice on what to do with those AI systems after they’ve been implemented to ensure safety and soundness.
Credit unions are constantly collecting member data, yet most of it sits unused, doing little to build a connection between the member and the credit union. Ashleigh Craven urges credit unions to take their data out of the box and use it to start meaningful conversations with members.
