As credit unions rush to add AI into every space of the credit union, Emily Claus cautions against bringing generative AI into your marketing materials and discusses the potential fallout from doing so.
When credit unions merge, it’s the employees who bear the brunt of the impact, says Jennifer Tange. But by focusing on successful culture integration, credit unions can help lessen the load and prevent increased turnover.
Massachusetts has signed An Act Allowing Fair Compensation of Massachusetts Credit Union Directors, a bill that allows credit union members to decide on board compensation at annual meetings, into law, Emily Claus reports.
Credit unions love to turn to expensive marketing tactics to try to build brand awareness, but often skip over one of the most powerful, free, and unsuspecting tools in their toolbox, says the Your Marketing Co team: consistency.
While AI is here to stay, and certainly has it’s strong points, Dave McCumber reminds us why members choose credit unions over banks: our human touch. In explaining the great uses for AI in collections, McCumber also stresses why we must maintain our human connection.
