The Perfect Logo: Balancing Color and Brand Recognition

The Perfect Logo: Balancing Color and Brand Recognition

Color and brand recognition go hand-in-hand. Keegan Krajniak discusses how these two elements influence each other and how you can use them to create the perfect logo.

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I’ve Just Started a Marketing Campaign, Who Should I Contact?

I’ve Just Started a Marketing Campaign, Who Should I Contact?

When starting a marketing campaign, it can be difficult to know which of your members and how many to contact. Sarah Ashby covers things to consider when creating your list and what will make your campaign the most successful.

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Only Six People Have Participated in Postal Banking Pilot

Only Six People Have Participated in Postal Banking Pilot

David Baumann of the Washington Credit Union Daily reports that a mere six people have participated in the United State Postal Service’s postal banking pilot program, USPS officials said.

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Continuity at the Core: The Drive for Continuous Improvement

Continuity at the Core: The Drive for Continuous Improvement

In the final article in his series on business continuity, Jim Lawrence recaps the first six articles and covers ways to continue improving on your business continuity plan.

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Is a New Era of Credit Union Chartering on the Horizon?

Is a New Era of Credit Union Chartering on the Horizon?

In 2021, the NCUA chartered four new credit unions, more than the previous three years combined. Emily Claus ponders if this is simply a one-off or a signal of changing times for de novo credit unions and the credit union chartering process.

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Has the Credit Union System Lost its Entrepreneurial Edge?

Has the Credit Union System Lost its Entrepreneurial Edge?

Chip Filson discusses the student-run credit union boom of the 1980s and the excitement, inspiration, and drive that went along with it, begging the question: where did that entrepreneurial spirit go?

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Executives in Leadership: Has Conflict Gotten a Bad Rap?

Executives in Leadership: Has Conflict Gotten a Bad Rap?

Continuing her series on effective leadership, Alycia Meyers covers conflict in the workplace and how contrary to popular belief, it can be a great thing for your organization—when managed correctly.

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Is Your Marketing Email Getting Lost in the Crowd?

Is Your Marketing Email Getting Lost in the Crowd?

Are you finding your marketing emails don’t seem to be getting much of a response? Follow Vivian Colligan’s advice as they delve into what standard marketing emails should have and how they should look.

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What Credit Unions Can Learn from Morris Plan Banks

What Credit Unions Can Learn from Morris Plan Banks

Chip Filson contemplates the old Morris Plan Bank model, its history, its eventual downfall, and why credit unions purchasing banks might be following in its flawed footsteps.

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Get Your Document Imaging System a Gym Membership in 2022!

Get Your Document Imaging System a Gym Membership in 2022!

A new year means tackling those resolutions, not just for you, but for your credit union as well! Is your imaging system in good shape, John Beauchamp wonders, or is it time to get it to the gym?

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