For the past 29 years, the number one earning asset in the credit union industry has been the credit card portfolio. During the best and worst of times, by FAR the most consistent generator of revenue has been the credit card. So why aren’t credit unions pushing them more?
Is your credit union limiting itself from a lending perspective by playing it too safe? Are you leaving members in need out in the cold because they don’t fit in a neatly defined box? Read more to discover where to start opening those restrictions for win-win situations.