As Thanksgiving approaches, Emily Claus reminds credit unions to use the opportunity to show both their members and their staff how much they appreciate them.
All too often, credit union leaders fail to stand up for their members and instead choose to take the easier path, that of least resistance. However, there are examples of those who choose to go against the grain and stand up for what they believe is best for the credit union and members. Chip Filson tells the tale of two such CEOs.
Long-time bank customer and recent credit union industry employee, David Boden, wonders if his money really is better off with a credit union over a bank and goes on a informational journey to finally learn which is best for him.
When it comes to sales, it can be all too tempting to put the money before the member. Sales expert Nick Green provides insight on how selling with empathy builds trust and creates a member-first mentality that can lead to more cross-selling success.
In the new wave of AI technologies and applications, Web Applications Developer Casey Smith urges credit unions to consider the benefits of adding an AI chatbot to their websites to assist members at all hours of the day/
As the price for just about everything is increasing, so are the seemingly endless fees credit unions are charging their members, says Jerry Collins, who argues that these fees burden members and work in opposition of the foundation on which credit unions are built.
Finding the right balance between self-service technology and human connection is essential for financial institutions. Bryan Doxford of AVANA discusses how credit unions can approach integrating new technologies while prioritizing both staff and employees.
Now that massive layoffs are beginning to hit white-collar workers, Chip Filson urges credit unions to offer their support, while never forgetting the essential members that got them to where they are today.
Too often, credit unions roll out a product only to forget about it and any potential updates or improvements the product might need. Kristian Daniel emphasizes the importance of continuous product maintenance and the possible ramifications of failing to do so.