The Keys to a Successful Member Onboarding Process

The Keys to a Successful Member Onboarding Process

How is your credit union welcoming new members? What processes do you have set up? Victoria Thornton urges credit unions to reach out regularly through a number of channels to update and inform new members.

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Read This Not That: Tips for Capturing Your Reader’s Attention

Read This Not That: Tips for Capturing Your Reader’s Attention

When it comes to sending out emails, whether to members or staff, it may seem pretty straightforward. But if you want to really capture your readers attention, there are some steps you can take improve your communication quality. Andrew Macmillan has the good stuff.

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Don’t Let Your Marketing and Design Be Afterthoughts

Don’t Let Your Marketing and Design Be Afterthoughts

As Marketing Administrator Megan Tenbusch knows, branding, marketing, and design can make or break your credit union. Thankfully, she has some tips and advice for getting the most out of your efforts.

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Now is the Time to Invest in Your Website

Now is the Time to Invest in Your Website

Web Developer Kurt Hansen lays out the reasons why your credit union’s website, if designed properly, is your most powerful and essential tool in a COVID-19 world.

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Building a Corporate Brand Through Personal Branding

Building a Corporate Brand Through Personal Branding

In the second installment of her series on branding, Julie Gessner dives into the relationship between personal and corporate brands and how developing one can set the foundation for the other.

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The Importance of Email Testing

The Importance of Email Testing

There are numerous ways to share information with your members, but email is by far the most effective and widely used. Victoria Thornton shares some best practices for sending mass marketing emails, and why its essential to test before you send.

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Social Media Content and 70-20-10 Rule

Social Media Content and 70-20-10 Rule

There’s no exact recipe for making engaging and informative social media accounts for your members, but the 70-20-10 rule is about as close as you can get. Digital Marketing Coordinator Megan Pieper, lays out the various social media platforms, rules to follow, and why posting the same thing across the board is just not effective.

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Getting the Most From Software Releases

Getting the Most From Software Releases

Technical writer Alycia Meyers cautions against falling under the spell of fancy writing in vendor’s software releases and urges credit unions to critically analyze how their vendors convey information to their clients, what they include, and what they don’t.

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Is Your Social Media Just a Forgotten Chore?

Is Your Social Media Just a Forgotten Chore?

It’s easy for social media to become like a pile of laundry on the floor – completely forgotten and in need of some cleaning. Thankfully, Megan Pieper has some advice for dusting off those accounts and using them to better serve your members.

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Balancing Marketing with a Member’s Sense of Urgency

Balancing Marketing with a Member’s Sense of Urgency

What’s the best way to market to your members on mobile apps? How do you balance providing information with a member’s sense of urgency? Ken Vaughn discusses different mobile marketing approaches and how to be informative without roadblocking users.

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