The Science Behind Why Member Testimonials Work
Abigail Singrey says science should lead the way in credit union marketing, and that powerful stories and sharing how your members use your credit union will guide new customers through the door.
Insane Growth At Credit Unions Could Be A Killer
“Grow or die” is a common phrase to hear in the business world, but marketing expert Bo McDonald is here to remind you that not all growth is good and bigger doesn’t always mean better.
Five Key Tools to Marketing Engagement
There’s no get-rich-quick-scheme for driving marketing engagement, says Peter Meyers. But with these five tools and a commitment to long term success, any credit union can increase authentic member interactions.
Top Three Trends in Credit Union Marketing
Bo McDonald of Your Marketing Co covers the top three trends impacting credit union marketing at the moment and how credit unions are using these to drive growth.
Crafting a Strategic Marketing Plan for Credit Unions
Marketing Expert Bo McDonald shares insider secrets on how to create an effective and personalized strategic marketing plan for your credit union.
Unlocking the Potential of Your Credit Union: The Benefits of Outsourcing Marketing
If your looking to spice up your credit union’s marketing strategy, marketing expert Bo McDonald suggests enlisting the help of a professional marketing agency to bring in a fresh perspective.
Four Reasons Your Credit Union Marketing Isn’t Working
Finding the perfect marketing solution can be difficult, but nearly impossible when the credit union is standing in its own way. Bo McDonald of YourMarketingCo shares four reasons credit union marketing plans often fail and how you can avoid such pitfalls.
Five Reasons Your Credit Union Marketing Must Target an Ideal Member Persona
The data shows that credit unions who target a specific ideal member have better growth than those that try to be everything to everyone. But how do you tackle such a strategy? Bo McDonald has a few ideas to help you get started.
Credit Union Marketing Is So Easy
Often, topics around marketing can become bogged down in trying to appease everyone and make the perfect strategy. However, there is a much simpler path, says Bo McDonald, who encourages credit unions to take risks and create relationships with members.
Does Your Credit Union Have the Right Marketing Budget?
Everyone is in search of the perfect budget for their credit union’s marketing, the one number that will make all their marketing a great success. But while there is no one-size solution, Bo McDonald offers practical advice for finding what budget works best for your credit union.
