Achieving Your Goals as a Team Part One

Achieving Your Goals as a Team Part One

In part one of his two-part series, Andrew MacMillan discusses the importance of brand recognition and understanding in cultivating an effective marketing strategy for your credit union.

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Are Stock Photos Helping or Hurting Your Brand?

Are Stock Photos Helping or Hurting Your Brand?

Most of us have a love-hate relationship with stock photos; we need them to keep creating content, yet we often find them lacking. Travis Root reveals the secret to using stock photos without seeming unoriginal.

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Weeks Into Months: Planning Communications for the Long Term

Weeks Into Months: Planning Communications for the Long Term

An effective lengthy email campaign relies on more than just the right information, says Andrew Macmillan. The best combine creative inspiration with just enough consistent design to tie the whole series together for the reader.

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Credit Unions and Community: The Importance of Volunteering

Credit Unions and Community: The Importance of Volunteering

Marketing expert Megan Tenbusch reminds credit unions not only of their obligation to support their communities but also of the incentives that come along with it.

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Redesigning Your Website: Where Should You Put Your Effort?

Redesigning Your Website: Where Should You Put Your Effort?

Web developer Sam Lechenet analyzes how much traffic each of your web pages is getting and how you can refocus your design efforts to save time and money.

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How You Can Use Google Analytics to Write Better Blogs for Your Credit Union

How You Can Use Google Analytics to Write Better Blogs for Your Credit Union

Casey Smith discusses how your credit union can take advantage of Google Analytics to write content specific to your members and their needs.

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The Steps for Cross Sales Success

The Steps for Cross Sales Success

Suggesting products and services to members doesn’t need to be a daunting task. BlueOx Credit Union’s Deb Slavens gives the steps necessary to create a repeatable program for cross sales success.

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Embrace Design Constraints Before They Become Flaws

Embrace Design Constraints Before They Become Flaws

Everything has constraints, especially in design. But a good designer doesn’t just work around design constraints, argues Travis Root, they learn to operate within them and use them to their advantage.

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Mistakes in Mailing

Mistakes in Mailing

When mass mailing marketing materials or event invites, it’s essential they make it to their target audience. But even small errors can delay or prevent that. Mara Andrasko covers essential things to remember when mailing your marketing materials and provides resources for keeping clean and current mailing databases.

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How to Get Your Members to Fall Back in Love with You

How to Get Your Members to Fall Back in Love with You

If you’ve noticed the love between your credit union and its members fading, now is the time to step in! Emily Claus shares how you can remind your members why they fell in love with your credit union in the first place and reignite the spark.

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