How to Create and Use a SWOT Analysis
If your credit union’s marketing is starting to feel stagnant, a SWOT analysis can help you reassess and examine new ideas. Shabana Deckinga shares the strategy behind creating such an analysis.
How to Effectively Use Social Media to Support Financial Literacy
If your financial literacy efforts are limited to your branch and your website, your credit union is missing out on one of its greatest tools: social media. Vivian Colligan offers insight on how to properly take advantage of these platforms and become a reliable source of education for members and potential members alike.
Typography: The Art of Designing Text
Picking fonts is more than a choice, it’s an art, says Vivian Colligan. Thankfully, this art has a few rules you can master to make the most of your fonts and your design.
Rebranding Your Credit Union: Is the Juice Worth the Squeeze?
Rebranding your credit union can sound appealing, but are you ready for it? We asked credit unions CEOs why their respective credit unions rebranded in the last decade and whether it has been a positive change.
Achieving Your Goals as a Team Part 2: Brand Champions
In the follow-up to his article on marketing goals, Andrew Macmillan discusses your team’s brand champions, how to identify them, and how to connect with them.
Achieving Your Goals as a Team Part One
In part one of his two-part series, Andrew MacMillan discusses the importance of brand recognition and understanding in cultivating an effective marketing strategy for your credit union.
Are Stock Photos Helping or Hurting Your Brand?
Most of us have a love-hate relationship with stock photos; we need them to keep creating content, yet we often find them lacking. Travis Root reveals the secret to using stock photos without seeming unoriginal.
Weeks Into Months: Planning Communications for the Long Term
An effective lengthy email campaign relies on more than just the right information, says Andrew Macmillan. The best combine creative inspiration with just enough consistent design to tie the whole series together for the reader.
Credit Unions and Community: The Importance of Volunteering
Marketing expert Megan Tenbusch reminds credit unions not only of their obligation to support their communities but also of the incentives that come along with it.
Redesigning Your Website: Where Should You Put Your Effort?
Web developer Sam Lechenet analyzes how much traffic each of your web pages is getting and how you can refocus your design efforts to save time and money.
