Does Your Credit Union Have the Right Marketing Budget?

Does Your Credit Union Have the Right Marketing Budget?

Everyone is in search of the perfect budget for their credit union’s marketing, the one number that will make all their marketing a great success. But while there is no one-size solution, Bo McDonald offers practical advice for finding what budget works best for your credit union.

Read more
Make Your Members Your Valentine This Year

Make Your Members Your Valentine This Year

As we celebrate Valentine’s Day this year, Emily Claus reminds credit unions why it’s important to let your members know you’re thinking about them and how you can make their day a little sweeter.

Read more
Five Reasons Your Marketing Isn’t Working and What to do About It

Five Reasons Your Marketing Isn’t Working and What to do About It

If your marketing efforts aren’t producing the results you’re looking for, it can be tempting to throw money at the problem and hope the outcome improves. Bo McDonald, President and CEO of Your Marketing Co, explains why your marketing efforts may not be broken, just in need of some tweaking.

Read more
Marketing Should Never Stop, It Should Adapt to the Circumstances

Marketing Should Never Stop, It Should Adapt to the Circumstances

Marketing isn’t just about getting members to invest in new products and services, it’s also about letting your members know how you can help them when they need it. Sarah Ashby reflects on events of recent years and how essential it is that your marketing plan remains adaptable, regardless of the circumstances.

Read more
Why Credit Unions are the Best Financial Institutions for Gen Z

Why Credit Unions are the Best Financial Institutions for Gen Z

Gen Z isn’t as much of a mystery as we’d like to believe. In fact, their needs from a financial institution are fairly straightforward. Ashley LomBombard shares what motivates younger generations when choosing a financial institution and how your credit union can ensure you’re number one on their list!

Read more
Rewards: Everybody Has Them, Why Don’t You?

Rewards: Everybody Has Them, Why Don’t You?

Reward systems seem to be everywhere you look, offering some kind of discount for your continued loyalty. Well, almost everywhere. Stephanie Raven discusses the importance of offering rewards at the credit union and how all parties can benefit from the program.

Read more
How to Create and Use a SWOT Analysis

How to Create and Use a SWOT Analysis

If your credit union’s marketing is starting to feel stagnant, a SWOT analysis can help you reassess and examine new ideas. Shabana Deckinga shares the strategy behind creating such an analysis.

Read more
How to Effectively Use Social Media to Support Financial Literacy

How to Effectively Use Social Media to Support Financial Literacy

If your financial literacy efforts are limited to your branch and your website, your credit union is missing out on one of its greatest tools: social media. Vivian Colligan offers insight on how to properly take advantage of these platforms and become a reliable source of education for members and potential members alike.

Read more
Typography: The Art of Designing Text

Typography: The Art of Designing Text

Picking fonts is more than a choice, it’s an art, says Vivian Colligan. Thankfully, this art has a few rules you can master to make the most of your fonts and your design.

Read more
Rebranding Your Credit Union: Is the Juice Worth the Squeeze?

Rebranding Your Credit Union: Is the Juice Worth the Squeeze?

Rebranding your credit union can sound appealing, but are you ready for it? We asked credit unions CEOs why their respective credit unions rebranded in the last decade and whether it has been a positive change.

Read more