How is your credit union welcoming new members? What processes do you have set up? Victoria Thornton urges credit unions to reach out regularly through a number of channels to update and inform new members.
When it comes to sending out emails, whether to members or staff, it may seem pretty straightforward. But if you want to really capture your readers attention, there are some steps you can take improve your communication quality. Andrew Macmillan has the good stuff.
As Marketing Administrator Megan Tenbusch knows, branding, marketing, and design can make or break your credit union. Thankfully, she has some tips and advice for getting the most out of your efforts.
In the second installment of her series on branding, Julie Gessner dives into the relationship between personal and corporate brands and how developing one can set the foundation for the other.
There are numerous ways to share information with your members, but email is by far the most effective and widely used. Victoria Thornton shares some best practices for sending mass marketing emails, and why its essential to test before you send.
Technical writer Alycia Meyers cautions against falling under the spell of fancy writing in vendor’s software releases and urges credit unions to critically analyze how their vendors convey information to their clients, what they include, and what they don’t.
What’s the best way to market to your members on mobile apps? How do you balance providing information with a member’s sense of urgency? Ken Vaughn discusses different mobile marketing approaches and how to be informative without roadblocking users.