An effective lengthy email campaign relies on more than just the right information, says Andrew Macmillan. The best combine creative inspiration with just enough consistent design to tie the whole series together for the reader.
Marketing expert Megan Tenbusch reminds credit unions not only of their obligation to support their communities but also of the incentives that come along with it.
Web developer Sam Lechenet analyzes how much traffic each of your web pages is getting and how you can refocus your design efforts to save time and money.
Casey Smith discusses how your credit union can take advantage of Google Analytics to write content specific to your members and their needs.
Everything has constraints, especially in design. But a good designer doesn’t just work around design constraints, argues Travis Root, they learn to operate within them and use them to their advantage.
When mass mailing marketing materials or event invites, it’s essential they make it to their target audience. But even small errors can delay or prevent that. Mara Andrasko covers essential things to remember when mailing your marketing materials and provides resources for keeping clean and current mailing databases.
If you’ve noticed the love between your credit union and its members fading, now is the time to step in! Emily Claus shares how you can remind your members why they fell in love with your credit union in the first place and reignite the spark.