Is a generational approach to marketing the wrong way to approach your members. In so many words… Yes. Xtend CEO Liz Winninger explains why a blanket approach to marketing generations, which themselves contain wide ranges of ages, is a fool’s errand.
Avoid the lure of glamorous and expensive new websites! The key to a great credit union website is not the money you put into it, but the message you deliver. Read Marketing Manager Pete Meyer’s input on what to consider when shopping for websites.
Get to know Peter Meyers, marketing manager for CU*Answers. We sat down with him and asked him about the work the marketing team does for both credit unions and the CUSO, getting the word out on products and services.