There are numerous ways to share information with your members, but email is by far the most effective and widely used. Victoria Thornton shares some best practices for sending mass marketing emails, and why its essential to test before you send.
Technical writer Alycia Meyers cautions against falling under the spell of fancy writing in vendor’s software releases and urges credit unions to critically analyze how their vendors convey information to their clients, what they include, and what they don’t.
What’s the best way to market to your members on mobile apps? How do you balance providing information with a member’s sense of urgency? Ken Vaughn discusses different mobile marketing approaches and how to be informative without roadblocking users.
Looking for ways to make your website a more effective space for retailing? David Damstra, shares five essential things to improve the overall quality of your site and how your users experience it.
Monica Boguszewski was terrified of cross selling, until she realized the opportunity it created for her members to learn about helpful services. Now, she wants to make sure your training your staff to do the same.