Is Your Social Media Just a Forgotten Chore?

Is Your Social Media Just a Forgotten Chore?

It’s easy for social media to become like a pile of laundry on the floor – completely forgotten and in need of some cleaning. Thankfully, Megan Pieper has some advice for dusting off those accounts and using them to better serve your members.

Read more
Balancing Marketing with a Member’s Sense of Urgency

Balancing Marketing with a Member’s Sense of Urgency

What’s the best way to market to your members on mobile apps? How do you balance providing information with a member’s sense of urgency? Ken Vaughn discusses different mobile marketing approaches and how to be informative without roadblocking users.

Read more
New Year, New You, and New CU Too!

New Year, New You, and New CU Too!

Peter Meyers says New Year’s resolutions aren’t limited to people, credit unions can have them too! Set your credit union up for a decade of progress and success by refocusing on the seven cooperative principles credit unions stand for.

Read more
How to Fix Your Marketing in Five Easy Steps

How to Fix Your Marketing in Five Easy Steps

Sticking with your marketing plan can be tough when it’s not your primary responsibility at the credit union. Marketing Manager Peter Meyers is here to explain why marketing needs to become a higher priority, and how to make it easier to follow through.

Read more
Fun Holiday Ideas for Your Credit Union

Fun Holiday Ideas for Your Credit Union

Credit unions are committed to giving back, as part of the seven cooperative principles. So how can your credit union lend a helping hand this holiday season? Barb Cooper has a few ideas.

Read more
5 Ways to Make Your Website a Better Retail Experience

5 Ways to Make Your Website a Better Retail Experience

Looking for ways to make your website a more effective space for retailing? David Damstra, shares five essential things to improve the overall quality of your site and how your users experience it.

Read more
If Cross Selling Is a Burden, You’re Doing It Wrong

If Cross Selling Is a Burden, You’re Doing It Wrong

Monica Boguszewski was terrified of cross selling, until she realized the opportunity it created for her members to learn about helpful services. Now, she wants to make sure your training your staff to do the same.

Read more
Why Aren’t Credit Unions Robbed in Movies?

Why Aren’t Credit Unions Robbed in Movies?

If you’re an avid movie goer, you might have noticed that you don’t see credit unions in films that often. Is this irrelevant? Or does it signal a lack of brand awareness or a marketing shortcoming in the industry? Emily Claus has some theories.

Read more
Keeping Emails Clear, Concise, and Eye-Catching

Keeping Emails Clear, Concise, and Eye-Catching

Much like you, your members receive numerous emails everyday, and it can be difficult for emails to not get lost in the shuffle. Thankfully, Andrew Macmillan has the inside scoop on how to make your emails stand out and get noticed.

Read more
Pick Up the Phone! – The Importance of Calling Your Members

Pick Up the Phone! – The Importance of Calling Your Members

When was the last time you called your members? In an age of social media and internet communications, Jason Conrad proves that connecting over the phone is still important to member services.

Read more