Get Connected with Marketing Content Manager, Esteban Camargo

Get Connected with Marketing Content Manager, Esteban Camargo

CUSO Magazine sat down with Esteban Camargo, Manager of Communications and Content Marketing for CU*Answers to learn more about his role in the organization and how he assists credit unions.

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Solving the Millennial “Problem”

Solving the Millennial “Problem”

Millennials (and now Gen Z) have become the boogeymen of credit union marketing. Esteban Camargo suggests that the solution to the “problem” might mean credit unions need to take a tougher look at themselves first.

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Web Design: Let’s Get Down to the Nitty Gritty

Web Design: Let’s Get Down to the Nitty Gritty

While it’s important to consider the whole picture when planning out a website, designer Travis Root warns to not let focusing on the whole picture be an excuse to avoid diving into the nitty gritty.

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Social Media is More Than Just Another Marketing Channel

Social Media is More Than Just Another Marketing Channel

Social media expert Megan Pieper wants to ensure your credit union is taking advantage of social media and using it in all aspects of you business – even those you may never have considered before.

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The Keys to a Successful Member Onboarding Process

The Keys to a Successful Member Onboarding Process

How is your credit union welcoming new members? What processes do you have set up? Victoria Thornton urges credit unions to reach out regularly through a number of channels to update and inform new members.

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Read This Not That: Tips for Capturing Your Reader’s Attention

Read This Not That: Tips for Capturing Your Reader’s Attention

When it comes to sending out emails, whether to members or staff, it may seem pretty straightforward. But if you want to really capture your readers attention, there are some steps you can take improve your communication quality. Andrew Macmillan has the good stuff.

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Don’t Let Your Marketing and Design Be Afterthoughts

Don’t Let Your Marketing and Design Be Afterthoughts

As Marketing Administrator Megan Tenbusch knows, branding, marketing, and design can make or break your credit union. Thankfully, she has some tips and advice for getting the most out of your efforts.

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Now is the Time to Invest in Your Website

Now is the Time to Invest in Your Website

Web Developer Kurt Hansen lays out the reasons why your credit union’s website, if designed properly, is your most powerful and essential tool in a COVID-19 world.

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Building a Corporate Brand Through Personal Branding

Building a Corporate Brand Through Personal Branding

In the second installment of her series on branding, Julie Gessner dives into the relationship between personal and corporate brands and how developing one can set the foundation for the other.

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The Importance of Email Testing

The Importance of Email Testing

There are numerous ways to share information with your members, but email is by far the most effective and widely used. Victoria Thornton shares some best practices for sending mass marketing emails, and why its essential to test before you send.

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