How to Establish an Effective Press Release Strategy

How to Establish an Effective Press Release Strategy

Writing press releases can seem daunting, but Scott Collins wants you to know it doesn’t have to be. Aim to inspire everyone in your company to get writing and sharing about the work they do with these simple strategies.

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Understanding Your ATM, Debit or Credit Card Portfolios

Understanding Your ATM, Debit or Credit Card Portfolios

Heather French dives in on the importance of understanding your cards portfolio and how you can use this information to benefit not only your members, but the credit union as well.

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How to Fix Your Marketing in Five Easy Steps

How to Fix Your Marketing in Five Easy Steps

Sticking with your marketing plan can be tough when it’s not your primary responsibility at the credit union. Marketing Manager Pete Meyers is here to explain why marketing needs to become a higher priority, and how to make it easier to follow through.

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Tips for Planning Your Corporate Holiday Strategy

Tips for Planning Your Corporate Holiday Strategy

If you work in event planning or in the corporate world like Stephanie Underwood, you know how important (and busy) the holiday season can be. Thankfully, she has some fun and unique ideas to help inspire holiday cheer for your employees and clients.

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Fun Holiday Ideas for Your Credit Union

Fun Holiday Ideas for Your Credit Union

Credit unions are committed to giving back, as part of the seven cooperative principles. So how can your credit union lend a helping hand this holiday season? Barb Cooper has a few ideas.

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If Cross Selling Is a Burden, You’re Doing It Wrong

If Cross Selling Is a Burden, You’re Doing It Wrong

Monica Boguszewski was terrified of cross selling, until she realized the opportunity it created for her members to learn about helpful services. Now, she wants to make sure your training your staff to do the same.

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Why Aren’t Credit Unions Robbed in Movies?

Why Aren’t Credit Unions Robbed in Movies?

If you’re an avid movie goer, you might have noticed that you don’t see credit unions in films that often. Is this irrelevant? Or does it signal a lack of brand awareness or a marketing shortcoming in the industry? Emily Claus has some theories.

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What Millennials (and Pretty Much Everyone Else) Want

What Millennials (and Pretty Much Everyone Else) Want

Millennials tend to be a bit of a head scratcher when it comes to guessing what will appeal to them the most. Thankfully, Megan Ernsberger has solved the mystery, and as it turns out, they’re just like everyone else!

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Keeping Emails Clear, Concise, and Eye-Catching

Keeping Emails Clear, Concise, and Eye-Catching

Much like you, your members receive numerous emails everyday, and it can be difficult for emails to not get lost in the shuffle. Thankfully, Andrew Macmillan has the inside scoop on how to make your emails stand out and get noticed.

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Pick Up the Phone! – The Importance of Calling Your Members

Pick Up the Phone! – The Importance of Calling Your Members

When was the last time you called your members? In an age of social media and internet communications, Jason Conrad proves that connecting over the phone is still important to member services.

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