The Perfect Logo: Balancing Color and Brand Recognition

The Perfect Logo: Balancing Color and Brand Recognition

Color and brand recognition go hand-in-hand. Keegan Krajniak discusses how these two elements influence each other and how you can use them to create the perfect logo.

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I’ve Just Started a Marketing Campaign, Who Should I Contact?

I’ve Just Started a Marketing Campaign, Who Should I Contact?

When starting a marketing campaign, it can be difficult to know which of your members and how many to contact. Sarah Ashby covers things to consider when creating your list and what will make your campaign the most successful.

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Is Your Marketing Email Getting Lost in the Crowd?

Is Your Marketing Email Getting Lost in the Crowd?

Are you finding your marketing emails don’t seem to be getting much of a response? Follow Vivian Colligan’s advice as they delve into what standard marketing emails should have and how they should look.

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Credit Unions: Banks for Children

Credit Unions: Banks for Children

CUSO Mag’s Esteban Camargo discusses the Hollywood perception of credit unions, and the hurdles the industry faces to overcome common misconceptions among consumers.

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You Should Be Thinking Like A Designer

You Should Be Thinking Like A Designer

Travis Root asks credit unions to reconsider their design process from the perspective of their designer in order to find and remove friction points and create better designs overall.

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Cracking the Millennial and Gen Z Code

Cracking the Millennial and Gen Z Code

Figuring out how to market to Millennials and Gen Z seems to be a riddle with no answer, but the code might have finally been cracked. Emily Claus dives into what younger generations want from the financial institutions and how your credit union can get on track.

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The Pitfalls of Polish

The Pitfalls of Polish

High-quality graphics and copywriting can be effective marketing tools, but they can also alienate your audience and hurt your brand. Travis Root shares how to avoid some common mistakes.

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Eleven More Things for Credit Unions to Think About in 2021 and Beyond

Eleven More Things for Credit Unions to Think About in 2021 and Beyond

In part two of her series on things credit unions need to be thinking about in the coming years, Emily Claus covers business continuity, the slow death of the checking account, and everything in between.

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A Tale of Two Credit Unions: One Member’s Experience in 2020

A Tale of Two Credit Unions: One Member’s Experience in 2020

In response to last week’s article on things credit unions should focus on in 2021, Dawn Moore shares a story of two credit unions and how one excelled in member service during the pandemic while the other sat in silence.

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Ten Things for Credit Unions to Think About in 2021 and Beyond

Ten Things for Credit Unions to Think About in 2021 and Beyond

2020 shook up the industry and its future trends all in one go. So what should credit unions focus on now? Emily Claus shares her input on Frank Diekmann’s list for ten things credit unions need to be focusing on in the coming years, as well as sharing ways credit unions can get started.

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