Connecting Personally and Authentically With Members
Credit unions are meant to have a genuine care for their members and communities, but too often, that whittles down to nothing more than a marketing tactic. Emily Claus discusses how to balance the need for growth and digital methods with building a personal connection.
Is Life-Stage Tracking Worth It?
In the age of limitless data possibilities and shifting lifestyles, are the traditional, clear-cut life stages an effective tool for determining member needs? Or should credit unions try alternative approaches that, while less defined, are more accurate? Emily Claus argues the latter.
The Death of the Member
Are credit union members slowly being transitioned from owners to customers, and if so, can the cooperative foundation of the industry survive? Emily Claus weighs in.
Is Credit Union Marketing Lost, Forgotten, or Misunderstood?
Chip Filson contemplates the motive behind current day credit union marketing and the transition from education through connection to education through ads.
Redesigning Your Website: Where Should You Put Your Effort?
Web developer Sam Lechenet analyzes how much traffic each of your web pages is getting and how you can refocus your design efforts to save time and money.
Embrace Design Constraints Before They Become Flaws
Everything has constraints, especially in design. But a good designer doesn’t just work around design constraints, argues Travis Root, they learn to operate within them and use them to their advantage.
Mistakes in Mailing
When mass mailing marketing materials or event invites, it’s essential they make it to their target audience. But even small errors can delay or prevent that. Mara Andrasko covers essential things to remember when mailing your marketing materials and provides resources for keeping clean and current mailing databases.
How to Get Your Members to Fall Back in Love with You
If you’ve noticed the love between your credit union and its members fading, now is the time to step in! Emily Claus shares how you can remind your members why they fell in love with your credit union in the first place and reignite the spark.