Cracking the Millennial and Gen Z Code

Cracking the Millennial and Gen Z Code

Figuring out how to market to Millennials and Gen Z seems to be a riddle with no answer, but the code might have finally been cracked. Emily Claus dives into what younger generations want from the financial institutions and how your credit union can get on track.

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The Pitfalls of Polish

The Pitfalls of Polish

High-quality graphics and copywriting can be effective marketing tools, but they can also alienate your audience and hurt your brand. Travis Root shares how to avoid some common mistakes.

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Eleven More Things for Credit Unions to Think About in 2021 and Beyond

Eleven More Things for Credit Unions to Think About in 2021 and Beyond

In part two of her series on things credit unions need to be thinking about in the coming years, Emily Claus covers business continuity, the slow death of the checking account, and everything in between.

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A Tale of Two Credit Unions: One Member’s Experience in 2020

A Tale of Two Credit Unions: One Member’s Experience in 2020

In response to last week’s article on things credit unions should focus on in 2021, Dawn Moore shares a story of two credit unions and how one excelled in member service during the pandemic while the other sat in silence.

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Ten Things for Credit Unions to Think About in 2021 and Beyond

Ten Things for Credit Unions to Think About in 2021 and Beyond

2020 shook up the industry and its future trends all in one go. So what should credit unions focus on now? Emily Claus shares her input on Frank Diekmann’s list for ten things credit unions need to be focusing on in the coming years, as well as sharing ways credit unions can get started.

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How Internet Retailing Improves the Communication and Sales Process

How Internet Retailing Improves the Communication and Sales Process

Lead Developer of E-Commerce Keegan Krajniak discusses how internet retailing—when used effectively—will help your credit union not only with sales, but with streamlining communication.

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Google Search Console: How to Use Your Free Data

Google Search Console: How to Use Your Free Data

Looking for ways to improve your website’s traffic? Casey Smith explains how the Google Search Console’s free data will let you do just that.

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Five Things Your Designer Will Always Ask For

Five Things Your Designer Will Always Ask For

Getting ready to work with a designer? Travis Root wants to make sure you have all the materials you’ll need to make the process as smooth as possible, and give your designer a little help.

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Design and Accessibility Go Hand in Hand

Design and Accessibility Go Hand in Hand

Megan Tenbusch and Susanna Wojtkowiak discuss website accessibility within design, how the two work hand in hand, and what steps you should be taking to make sure your website is both visually appealing and accessible.

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Credit Unions vs. FinTechs: Competition or a Learning Opportunity?

Credit Unions vs. FinTechs: Competition or a Learning Opportunity?

After attending CO-OP Financial Service’s THINK event, Emily Claus debates the rising popularity of FinTech companies, their business models, and what threat they might pose to credit unions.

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