Color and brand recognition go hand-in-hand. Keegan Krajniak discusses how these two elements influence each other and how you can use them to create the perfect logo.
When starting a marketing campaign, it can be difficult to know which of your members and how many to contact. Sarah Ashby covers things to consider when creating your list and what will make your campaign the most successful.
Are you finding your marketing emails don’t seem to be getting much of a response? Follow Vivian Colligan’s advice as they delve into what standard marketing emails should have and how they should look.
Figuring out how to market to Millennials and Gen Z seems to be a riddle with no answer, but the code might have finally been cracked. Emily Claus dives into what younger generations want from the financial institutions and how your credit union can get on track.
In part two of her series on things credit unions need to be thinking about in the coming years, Emily Claus covers business continuity, the slow death of the checking account, and everything in between.
In response to last week’s article on things credit unions should focus on in 2021, Dawn Moore shares a story of two credit unions and how one excelled in member service during the pandemic while the other sat in silence.
2020 shook up the industry and its future trends all in one go. So what should credit unions focus on now? Emily Claus shares her input on Frank Diekmann’s list for ten things credit unions need to be focusing on in the coming years, as well as sharing ways credit unions can get started.