Chip Filson contemplates the motive behind current day credit union marketing and the transition from education through connection to education through ads.
Web developer Sam Lechenet analyzes how much traffic each of your web pages is getting and how you can refocus your design efforts to save time and money.
Everything has constraints, especially in design. But a good designer doesn’t just work around design constraints, argues Travis Root, they learn to operate within them and use them to their advantage.
When mass mailing marketing materials or event invites, it’s essential they make it to their target audience. But even small errors can delay or prevent that. Mara Andrasko covers essential things to remember when mailing your marketing materials and provides resources for keeping clean and current mailing databases.
If you’ve noticed the love between your credit union and its members fading, now is the time to step in! Emily Claus shares how you can remind your members why they fell in love with your credit union in the first place and reignite the spark.
It’s no secret that the public’s understanding of credit unions is woefully limited, and while there may be no easy fix, Emily Claus has some ideas on how you can tweak your marketing to help non-members better understand who we are.
Color and brand recognition go hand-in-hand. Keegan Krajniak discusses how these two elements influence each other and how you can use them to create the perfect logo.
When starting a marketing campaign, it can be difficult to know which of your members and how many to contact. Sarah Ashby covers things to consider when creating your list and what will make your campaign the most successful.
Are you finding your marketing emails don’t seem to be getting much of a response? Follow Vivian Colligan’s advice as they delve into what standard marketing emails should have and how they should look.