Juliet believed that names had little bearing on how something is treated or viewed. Chip Filson believes differently, arguing that credit union names—and name changes—can say something about how the institution sees itself and its members.
In the final part of her series on AI-generated content, Emily Claus delves into the legal and ethical concerns, including several lawsuits, currently surrounding the use of AI material and why using it for anything important at the moment would be a misstep.
Reward systems seem to be everywhere you look, offering some kind of discount for your continued loyalty. Well, almost everywhere. Stephanie Raven discusses the importance of offering rewards at the credit union and how all parties can benefit from the program.
AI-generated writing can seem like magic, one that many writers were certain would make them disappear. But once you pull back the curtain, the method is fraught with errors, legal and ethical debates, and lifeless content. Emily Claus shares why AI isn’t ready to replace your writer and why depending on it can be risky.
Credit unions are meant to have a genuine care for their members and communities, but too often, that whittles down to nothing more than a marketing tactic. Emily Claus discusses how to balance the need for growth and digital methods with building a personal connection.
In the age of limitless data possibilities and shifting lifestyles, are the traditional, clear-cut life stages an effective tool for determining member needs? Or should credit unions try alternative approaches that, while less defined, are more accurate? Emily Claus argues the latter.