Marketing Should Never Stop, It Should Adapt to the Circumstances

Marketing Should Never Stop, It Should Adapt to the Circumstances

Marketing isn’t just about getting members to invest in new products and services, it’s also about letting your members know how you can help them when they need it. Sarah Ashby reflects on events of recent years and how essential it is that your marketing plan remains adaptable, regardless of the circumstances.

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Why Credit Unions are the Best Financial Institutions for Gen Z

Why Credit Unions are the Best Financial Institutions for Gen Z

Gen Z isn’t as much of a mystery as we’d like to believe. In fact, their needs from a financial institution are fairly straightforward. Ashley LomBombard shares what motivates younger generations when choosing a financial institution and how your credit union can ensure you’re number one on their list!

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Proven Practices to Drive Growth

Proven Practices to Drive Growth

Kevin Mummau of Atria Wealth offers proven strategies to help your credit union grow its member base and embrace new technologies to help meet your goals.

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Do Credit Union Names Matter?

Do Credit Union Names Matter?

Juliet believed that names had little bearing on how something is treated or viewed. Chip Filson believes differently, arguing that credit union names—and name changes—can say something about how the institution sees itself and its members.

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Why AI Cannot Replace Your Writer: Part Two

Why AI Cannot Replace Your Writer: Part Two

In the final part of her series on AI-generated content, Emily Claus delves into the legal and ethical concerns, including several lawsuits, currently surrounding the use of AI material and why using it for anything important at the moment would be a misstep.

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Rewards: Everybody Has Them, Why Don’t You?

Rewards: Everybody Has Them, Why Don’t You?

Reward systems seem to be everywhere you look, offering some kind of discount for your continued loyalty. Well, almost everywhere. Stephanie Raven discusses the importance of offering rewards at the credit union and how all parties can benefit from the program.

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Why AI Cannot Replace Your Writer: Part One

Why AI Cannot Replace Your Writer: Part One

AI-generated writing can seem like magic, one that many writers were certain would make them disappear. But once you pull back the curtain, the method is fraught with errors, legal and ethical debates, and lifeless content. Emily Claus shares why AI isn’t ready to replace your writer and why depending on it can be risky.

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I Love My Credit Union Day Celebrates A Triumphant Third Year

I Love My Credit Union Day Celebrates A Triumphant Third Year

The third annual I Love My Credit Union Day, a worldwide social media blitz meant to spread awareness and appreciation for the industry, was a resounding success, reports Emily Claus, with over one thousand credit unions and organizations getting involved in the festivities.

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Managing Social Media During a Core Conversion

Managing Social Media During a Core Conversion

When planning a core conversion, the list of things to do can feel never ending, but managing social media should be a priority for credit unions, says Melissa Hammel. Hammel offers advice on how to best create a social media strategy in the weeks leading up to the conversion.

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My Credit Union Experience: How Are You Bringing Young Members To Your Credit Union?

My Credit Union Experience: How Are You Bringing Young Members To Your Credit Union?

Kyle Karnes offers a few quick and easy suggestions for marketing your credit union to younger audiences and build the trust they have in the credit union.

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