Is Life-Stage Tracking Worth It?

Is Life-Stage Tracking Worth It?

In the age of limitless data possibilities and shifting lifestyles, are the traditional, clear-cut life stages an effective tool for determining member needs? Or should credit unions try alternative approaches that, while less defined, are more accurate? Emily Claus argues the latter.

Read more
Achieving Your Goals as a Team Part One

Achieving Your Goals as a Team Part One

In part one of his two-part series, Andrew MacMillan discusses the importance of brand recognition and understanding in cultivating an effective marketing strategy for your credit union.

Read more
Social Media Blitz #ILoveMyCreditUnion Has Stellar Second Year

Social Media Blitz #ILoveMyCreditUnion Has Stellar Second Year

The second I Love My Credit Union Day, held on July 29th, was a resounding success for the credit union world. Emily Claus sat down with the creators and team behind the event to learn more about their inspiration, efforts, and what the future might hold.

Read more
The Death of the Member

The Death of the Member

Are credit union members slowly being transitioned from owners to customers, and if so, can the cooperative foundation of the industry survive? Emily Claus weighs in.

Read more
Is Credit Union Marketing Lost, Forgotten, or Misunderstood?

Is Credit Union Marketing Lost, Forgotten, or Misunderstood?

Chip Filson contemplates the motive behind current day credit union marketing and the transition from education through connection to education through ads.

Read more
Redesigning Your Website: Where Should You Put Your Effort?

Redesigning Your Website: Where Should You Put Your Effort?

Web developer Sam Lechenet analyzes how much traffic each of your web pages is getting and how you can refocus your design efforts to save time and money.

Read more
Embrace Design Constraints Before They Become Flaws

Embrace Design Constraints Before They Become Flaws

Everything has constraints, especially in design. But a good designer doesn’t just work around design constraints, argues Travis Root, they learn to operate within them and use them to their advantage.

Read more
Mistakes in Mailing

Mistakes in Mailing

When mass mailing marketing materials or event invites, it’s essential they make it to their target audience. But even small errors can delay or prevent that. Mara Andrasko covers essential things to remember when mailing your marketing materials and provides resources for keeping clean and current mailing databases.

Read more
How to Get Your Members to Fall Back in Love with You

How to Get Your Members to Fall Back in Love with You

If you’ve noticed the love between your credit union and its members fading, now is the time to step in! Emily Claus shares how you can remind your members why they fell in love with your credit union in the first place and reignite the spark.

Read more
Teenagers May Not Know About Credit Unions, But Neither Does Your Aunt

Teenagers May Not Know About Credit Unions, But Neither Does Your Aunt

It’s no secret that the public’s understanding of credit unions is woefully limited, and while there may be no easy fix, Emily Claus has some ideas on how you can tweak your marketing to help non-members better understand who we are.

Read more