Marketing isn’t just about getting members to invest in new products and services, it’s also about letting your members know how you can help them when they need it. Sarah Ashby reflects on events of recent years and how essential it is that your marketing plan remains adaptable, regardless of the circumstances.
Gen Z isn’t as much of a mystery as we’d like to believe. In fact, their needs from a financial institution are fairly straightforward. Ashley LomBombard shares what motivates younger generations when choosing a financial institution and how your credit union can ensure you’re number one on their list!
Juliet believed that names had little bearing on how something is treated or viewed. Chip Filson believes differently, arguing that credit union names—and name changes—can say something about how the institution sees itself and its members.
In the final part of her series on AI-generated content, Emily Claus delves into the legal and ethical concerns, including several lawsuits, currently surrounding the use of AI material and why using it for anything important at the moment would be a misstep.
Reward systems seem to be everywhere you look, offering some kind of discount for your continued loyalty. Well, almost everywhere. Stephanie Raven discusses the importance of offering rewards at the credit union and how all parties can benefit from the program.
AI-generated writing can seem like magic, one that many writers were certain would make them disappear. But once you pull back the curtain, the method is fraught with errors, legal and ethical debates, and lifeless content. Emily Claus shares why AI isn’t ready to replace your writer and why depending on it can be risky.