If you’re an avid movie goer, you might have noticed that you don’t see credit unions in films that often. Is this irrelevant? Or does it signal a lack of brand awareness or a marketing shortcoming in the industry? Emily Claus has some theories.
Millennials tend to be a bit of a head scratcher when it comes to guessing what will appeal to them the most. Thankfully, Megan Ernsberger has solved the mystery, and as it turns out, they’re just like everyone else!
Much like you, your members receive numerous emails everyday, and it can be difficult for emails to not get lost in the shuffle. Thankfully, Andrew Macmillan has the inside scoop on how to make your emails stand out and get noticed.
When was the last time you called your members? In an age of social media and internet communications, Jason Conrad proves that connecting over the phone is still important to member services.
Get to know Peter Meyers, marketing manager for CU*Answers. We sat down with him and asked him about the work the marketing team does for both credit unions and the CUSO, getting the word out on products and services.