I’ve Just Started a Marketing Campaign, Who Should I Contact?

I’ve Just Started a Marketing Campaign, Who Should I Contact?

When starting a marketing campaign, it can be difficult to know which of your members and how many to contact. Sarah Ashby covers things to consider when creating your list and what will make your campaign the most successful.

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Your Vital Credit Union: Creating a Legacy Credit Union in a Fintech Marketplace

Your Vital Credit Union: Creating a Legacy Credit Union in a Fintech Marketplace

With limitless options in an ever-growing marketplace, how do you make sure your credit union is the financial institution your members turn to? Leo Vaulin discusses how your credit union can grow with your members and stay their primary financial relationship.

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The Monster Lurking in Your Data

The Monster Lurking in Your Data

Are your key performance indicators Frankenstein’s monster? CUSO Magazine’s Esteban Camargo explains the perils of surrogation and how credit unions can avoid the trap of metrics running away with strategy.

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Your Credit Union Needs a Data Analyst, Not a Data Gopher

Your Credit Union Needs a Data Analyst, Not a Data Gopher

BlueOx Credit Union’s George Hopper explains why your credit union needs a data analyst, as well as what to avoid when taking the plunge, and what to look for in a good analyst.

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Is Data Privacy Legislation Coming to Your State?

Is Data Privacy Legislation Coming to Your State?

The privacy of data is becoming increasingly important by the day, and credit unions could find themselves paying a pretty penny for failing to meet regulations. Patrick Sickels reviews data privacy legislation currently on the table and discusses the potential for more.

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Define Key Performance Indicators to Help Track Your Goals

Define Key Performance Indicators to Help Track Your Goals

The temptation to dive head first into data analytics and be swept along with the results is real. Thomas Hull suggests tailoring your key performance indicators to match your goals, not the other way around.

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What the Heck is Optics Data?

What the Heck is Optics Data?

Keegan Daniel dives into the topic of optics data to explain how credit unions can use it to help their members and improve services.

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Don’t Shoot The Analyst!

Don’t Shoot The Analyst!

Data Analyst Sarah Ashby urges credit unions to go into their data analyses with opens minds, leave their preconceived notions at the door, and to please not shoot the messenger!

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Taking Action Is the Most Important Step of Utilizing Data

Taking Action Is the Most Important Step of Utilizing Data

Data analyst Sarah Ashby stresses the importance of asking questions and taking action on your data, not just collecting it for the sake of knowledge.

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Make It Or Break It: How to Use Charts to Communicate Your Message

Make It Or Break It: How to Use Charts to Communicate Your Message

When attempting to convey data through charts, using the right form and medium is essential to effective communication. Mike Warren is here to help guide you to the right format and make your presentation a success.

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