If Cross Selling Is a Burden, You’re Doing It Wrong
Monica Boguszewski was terrified of cross selling, until she realized the opportunity it created for her members to learn about helpful services. Now, she wants to make sure your training your staff to do the same.
Why Aren’t Credit Unions Robbed in Movies?
If you’re an avid movie goer, you might have noticed that you don’t see credit unions in films that often. Is this irrelevant? Or does it signal a lack of brand awareness or a marketing shortcoming in the industry? Emily Claus has some theories.
Keeping Emails Clear, Concise, and Eye-Catching
Much like you, your members receive numerous emails everyday, and it can be difficult for emails to not get lost in the shuffle. Thankfully, Andrew Macmillan has the inside scoop on how to make your emails stand out and get noticed.
Pick Up the Phone! – The Importance of Calling Your Members
When was the last time you called your members? In an age of social media and internet communications, Jason Conrad proves that connecting over the phone is still important to member services.
Effective Approaches for Online Retailing
Julie Gessner sits down with Web Application Developer, Keegan Krajniak, to discuss methods on how credit unions can stay current when it comes to online banking and retailing.
The Math and Mysteries Behind Credit Unions
Math can be tricky. Good thing we have NACUSO’s Denise Wymore here to help cover some of the more perplexing numbers behind credit union’s market share, members, and future growth.
The Myth of the Best Day to Send Out Emails
When’s the best day to send out emails to subscribers? Tuesday? Thursday? (Friday if you’re CUSO Magazine?) A communications coordinator dives into the dilemma of knowing when’s the best time to reach your members.
“I’m Not Your Daughter”, and Other Stupid Things You’re Doing
Is a generational approach to marketing the wrong way to approach your members. In so many words… Yes. Xtend CEO Liz Winninger explains why a blanket approach to marketing generations, which themselves contain wide ranges of ages, is a fool’s errand.
Is Retail Banking Really One Size Fits All?
Is retail banking really one size fits all? We asked three credit union CEOs what retail banking means to their credit union, and whether it affects the way they do business in their communities.
Forget the Glitz and Glam – a Fresh Website Doesn’t Need to Break Your Budget
Avoid the lure of glamorous and expensive new websites! The key to a great credit union website is not the money you put into it, but the message you deliver. Read Marketing Manager Peter Meyers’ input on what to consider when shopping for websites.
