The Pitfalls of Polish
High-quality graphics and copywriting can be effective marketing tools, but they can also alienate your audience and hurt your brand. Travis Root shares how to avoid some common mistakes.
How Internet Retailing Improves the Communication and Sales Process
Lead Developer of E-Commerce Keegan Krajniak discusses how internet retailing—when used effectively—will help your credit union not only with sales, but with streamlining communication.
Google Search Console: How to Use Your Free Data
Looking for ways to improve your website’s traffic? Casey Smith explains how the Google Search Console’s free data will let you do just that.
Tea Time with Tony: Accordions…Good for Polka, Bad for Website User Experience
Web Developer Tony Muka warns credit unions to stay away from the allure of website accordions or they may risk losing user experience and accessibility.
Five Things Your Designer Will Always Ask For
Getting ready to work with a designer? Travis Root wants to make sure you have all the materials you’ll need to make the process as smooth as possible, and give your designer a little help.
The Three Pillars of Local SEO: Proximity, Prominence, and Relevance
Over the last few years, there has been an increasing emphasis placed on Search Engine Optimization and discoverability, but how do you tackle SEO on the local business front? Casey Smith offers some insight and suggestions.
Design and Accessibility Go Hand in Hand
Megan Tenbusch and Susanna Wojtkowiak discuss website accessibility within design, how the two work hand in hand, and what steps you should be taking to make sure your website is both visually appealing and accessible.
Actionable Instagram Marketing Tips for Your Credit Union
Need to freshen up your credit union’s social media accounts? Don’t have them to begin with? That’s okay, Casey Smith has you covered with great tips to get your credit union’s Instagram going.
Benefits of Adding Video to Your Credit Union Website
Casey Smith argues that video is an essential but underutilized tool for credit union websites and provides examples of how it can set you apart from your competition.
A Guide to Increasing Your Credit Union’s Email Subscribers
Gaining email subscribers is a great asset in marketing your credit union, but figuring out how can be a confusing and daunting process. Casey Smith has some helpful advice to get you started and get your list growing.
