Marketing Should Begin and End With Data
When it comes to marketing campaigns, using data to gather contacts and view results isn’t enough, argues analyst Sarah Ashby. Data should be in every facet, from beginning to middle to end.
CUSOs Are Our Best Choice for a Strategic Partnership
Vic Pantea argues that while the world may be full of third-party vendors anxious to do business with your credit union, only CUSOs offer the full benefits of being a true owner and partner.
Here We Go Again—Flood Insurance Program Set to Expire
CUCollaborate: Credit union trade groups weigh in with NFIP once more set to lapse in September, writes David Baumann.
The Uncertain, Risky Virtual Universe
Chip Filson shares some thoughts on whether credit unions should be investing time and resources in the emerging virtual realities, especially crypto options.
Credit Unions and Transparency: Obligation or Risk?
CU*Answers CEO Geoff Johnson discusses a credit union’s obligation to be transparent and open with its members, along with the benefits and concerns that might follow that transparency.
Then and Now: A Case for Automated Testing
While some may argue the benefits of having a human eye to review software, Allyn VanDyk makes the case for automated testing with years of experience as evidence.
NCUA to Receive Third-Party Oversight with New Bill Introduced
In a move opposed by credit union trade groups, Senators Jon Ossoff, D-GA, Cynthia Lummis, R-WY, and Mark Warner, D-VA, introduced a new bill that would provide NCUA with oversight powers over credit union organizations and service providers, reports CUSO Magazine’s Esteban Camargo.
If My Credit Union Could Start Over: A Board Member Perspective
Changes in technology, member needs, and office environments have prompted credit union board member Kurt Hansen to ponder what changes he would want to see if his credit union were to start over today.
A Decade of Service: Site-Four Celebrates Milestone Anniversary
In honor of Site-Four’s tenth anniversary, Emily Claus delves into the history of the data center, its successes, and the hard work of everyone involved.