Marketing Should Begin and End With Data
When it comes to marketing campaigns, using data to gather contacts and view results isn’t enough, argues analyst Sarah Ashby. Data should be in every facet, from beginning to middle to end.
Weeks Into Months: Planning Communications for the Long Term
An effective lengthy email campaign relies on more than just the right information, says Andrew Macmillan. The best combine creative inspiration with just enough consistent design to tie the whole series together for the reader.
I’ve Just Started a Marketing Campaign, Who Should I Contact?
When starting a marketing campaign, it can be difficult to know which of your members and how many to contact. Sarah Ashby covers things to consider when creating your list and what will make your campaign the most successful.
