Weeks Into Months: Planning Communications for the Long Term
An effective lengthy email campaign relies on more than just the right information, says Andrew Macmillan. The best combine creative inspiration with just enough consistent design to tie the whole series together for the reader.
Save Time with Good Record Keeping and Analysis
A little time spent now on tracking and analyzing your work can save you a lot of time later, says Andrew MacMillan. How will you incorporate analysis in your daily routines to improve your effectiveness?
The Myth of the Best Day to Send Out Emails
When’s the best day to send out emails to subscribers? Tuesday? Thursday? (Friday if you’re CUSO Magazine?) A communications coordinator dives into the dilemma of knowing when’s the best time to reach your members.
