Debit Versus Credit: Ensuring Members Know What to Use and When
Most members don’t think strategically about what type of card to use for different transactions and scenarios, they grab whatever is closest. Heather French details how educating members to ensure they get the most out of their cards will better the member, the credit union, and the relationship between them.
Credit Union Regulatory Relief Bill Passes
Monday night, the Senate passed the 21st Century ROAD to Housing Act, which includes several credit union relief elements, such as the long-awaited Credit Union Board Modernization Act, reports Emily Claus.
Turning Action into Motivation
Motivation and action go hand in hand, but most incorrectly assume the former comes before the latter. Nick Green offers some advice on how to start those big projects, career goals, and more that keep getting put off, promising that the motivation will follow.
10 Lessons From 10 Years of Building Idaho’s Most Trusted Credit Union
Ten years ago, Idaho Central Credit Union started working with an adverising agency to help build their brand. Now, ten years later, Malia Cramer reflects on the lessons her agency and the credit union learned while working together and how they bolstered the partnership’s success.
Financial Freedom: When AI and Human Experience Work Together
Financial educator Tom Mathews explains why AI is a great partner for financial information, but a terrible one for financial advice, and how by merging AI knowledge with human trust and understanding, credit unions can put members on the best path forward.
Senate Banking Committee Holds Hearing on Artificial Intelligence and its Role in Financial Services
Last week, the Senate Banking Committee held a meeting on “AI and the American Dream: Promoting Innovation, Affordability, and American Dominance.” CUSO Magazine’s Esteban Camargo reports on the hearing and what America’s Credit Unions is urging regulators to do with respect to credit unions and their use of AI.
Confessions of a Retired CEO: Favoring Expertise over Common Sense
Chip Filson shares the reflections of a retired CEO, who—given the benefit of hindsight—can see one of the major mistakes he made when dealing with his credit union superivsory committee and the distance between the credit union and members that was created as a result.
Using AI to Better Member Experiences
Dan Michaeli from Glia shares a new benchmark study that shows how AI can deepen member relationships by allowing credit union staff to focus on what really matters: being there when the member needs them most.
Make Yourself Valuable: Skills to Help Develop Any Career
Building your career requires more than simply doing your work to the best of your ability, it also takes interpersonal skills to build your brand and develop a reputation as a reliable and helpful team member, says Dawn Moore.
NCUA Passes Interim Final Rule Confirming Preemption of IFPA
The NCUA has officially published its interim final rule on interchange, declaring that the Federal Credit Union Act, which grants credit unions the right to charge fees, preempts the Illinois Interchange Fee Prohibition Act, Emily Claus reports.

























































