Does Your Credit Union Have the Right Marketing Budget?
Everyone is in search of the perfect budget for their credit union’s marketing, the one number that will make all their marketing a great success. But while there is no one-size solution, Bo McDonald offers practical advice for finding what budget works best for your credit union.
Transparency: A Test for the Cooperative System
Chip Filson comments on transparency and credit unions’ ability and often motivation to keep members in the dark about their operations, and how they are learning this lesson from their regulator.
NCUA lays out examiner priorities for 2024
David Baumann details the NCUA’s laundry list of examiner priorities for 2024 from interest rate risk to consumer financial protection, and what credit unions should be ready for.
The Importance of Password Hygiene
In light of the “mother of all breaches,” that was recently discovered, Brian Henderson wants to remind credit unions of the importance of good password hygiene in keeping both your private information and work information safe from hackers.
Five Reasons Your Marketing Isn’t Working and What to do About It
If your marketing efforts aren’t producing the results you’re looking for, it can be tempting to throw money at the problem and hope the outcome improves. Bo McDonald, President and CEO of Your Marketing Co, explains why your marketing efforts may not be broken, just in need of some tweaking.
CFPB and Open Banking: Searching for a Solution While Creating New Problems
The Consumer Financial Protection Bureau has released a new rule on open banking, a system which in theory is meant to help members, but in reality places undue burdens on financial institutions. Patrick Sickels and Jim Vilker cover the requirements of the rule and where it falls short.
NCUA Financial Reports Shed Light on Gabriels Community Merger
When Gabriels Community Credit Union announced it was merging with Michigan State Federal Credit Union without a vote from the credit union’s members, a number of questions were raised. Now, financial reports from the NCUA are shedding mote light on the credit union’s financial status and what might have led to the merger. Emily Claus reports.
Marketing Should Never Stop, It Should Adapt to the Circumstances
Marketing isn’t just about getting members to invest in new products and services, it’s also about letting your members know how you can help them when they need it. Sarah Ashby reflects on events of recent years and how essential it is that your marketing plan remains adaptable, regardless of the circumstances.