Considering Outside Data Resources
Keegan Daniel discusses alternative sources for data that extend beyond the credit union and how they might be utilized to reassess the credit union’s methods.
Code Books: The Key to Unlocking Your Data
Whether we are aware of them or not, we use codes constantly in our everyday lives, and credit unions are no different. George Hopper explains why cultivating a code book is beneficial for your credit union, your data, and your members.
Losing the Love: Reaching More Than Disengaged Members
Don’t wait for a member to close their account before reaching out and engaging, says data analyst Sarah Ashby. The time to reach out is now, and your data can help you figure out where to start.
Data Presentation: It’s Not All About Making It Pretty
Data analyst Sarah Ashby warns against getting lost in the aesthetics of data presentation, which can often overshadow or even hinder the true point the data is meant to convey.
Enjoying the Long Hike: The Life of an Analyst
Those who benefit from the work of a data analyst often see the view from the top; but the road there is long and difficult, says analyst Annalyn Hawkes. She offers advice to analysts on the efforts to reach the peak.
Marketing Should Begin and End With Data
When it comes to marketing campaigns, using data to gather contacts and view results isn’t enough, argues analyst Sarah Ashby. Data should be in every facet, from beginning to middle to end.
Building a Data-Centric Organization
Is your credit union ready to take the plunge into data analytics? Thomas Hull has some ideas to get you started and discover your data guru.
Pruning the Membership Tree
Not all growth is beneficial, and not all members are good for the credit union, argues data analyst George Hopper. But how best can you prune your membership tree without cutting off the wrong branches?
Are You Paying Yourself First?
Staying on top of today can feel like the priority, but what about planning for tomorrow? Thomas Hull explains why you should be using data today to be ready for tomorrow.
Should We Shift Our Focus to Agile Data?
Keegan Daniel reflects on the concept of agile data and how it might be more useful to credit unions than standard data collection and analysis.
