Four Reasons Your Credit Union Marketing Isn’t Working
Finding the perfect marketing solution can be difficult, but nearly impossible when the credit union is standing in its own way. Bo McDonald of YourMarketingCo shares four reasons credit union marketing plans often fail and how you can avoid such pitfalls.
Credit Union Marketing Is So Easy
Often, topics around marketing can become bogged down in trying to appease everyone and make the perfect strategy. However, there is a much simpler path, says Bo McDonald, who encourages credit unions to take risks and create relationships with members.
How to Create and Use a SWOT Analysis
If your credit union’s marketing is starting to feel stagnant, a SWOT analysis can help you reassess and examine new ideas. Shabana Deckinga shares the strategy behind creating such an analysis.
Rebranding Your Credit Union: Is the Juice Worth the Squeeze?
Rebranding your credit union can sound appealing, but are you ready for it? We asked credit unions CEOs why their respective credit unions rebranded in the last decade and whether it has been a positive change.
Achieving Your Goals as a Team Part 2: Brand Champions
In the follow-up to his article on marketing goals, Andrew Macmillan discusses your team’s brand champions, how to identify them, and how to connect with them.
Solving the Millennial “Problem”
Millennials (and now Gen Z) have become the boogeymen of credit union marketing. Esteban Camargo suggests that the solution to the “problem” might mean credit unions need to take a tougher look at themselves first.
The Importance of Email Testing
There are numerous ways to share information with your members, but email is by far the most effective and widely used. Victoria Thornton shares some best practices for sending mass marketing emails, and why its essential to test before you send.
How to Fix Your Marketing in Five Easy Steps
Sticking with your marketing plan can be tough when it’s not your primary responsibility at the credit union. Marketing Manager Peter Meyers is here to explain why marketing needs to become a higher priority, and how to make it easier to follow through.
For the Love of Cold Calling
Not everyone is a fan of cold calling, but Connie Bradshaw can’t seem to get enough of it. Tackling her thoughts and methods, she details why she loves the practice – and you should too!
The Myth of the Best Day to Send Out Emails
When’s the best day to send out emails to subscribers? Tuesday? Thursday? (Friday if you’re CUSO Magazine?) A communications coordinator dives into the dilemma of knowing when’s the best time to reach your members.
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