Solving the Millennial “Problem”

Solving the Millennial “Problem”

Millennials (and now Gen Z) have become the boogeymen of credit union marketing. Esteban Camargo suggests that the solution to the “problem” might mean credit unions need to take a tougher look at themselves first.

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The Importance of Email Testing

The Importance of Email Testing

There are numerous ways to share information with your members, but email is by far the most effective and widely used. Victoria Thornton shares some best practices for sending mass marketing emails, and why its essential to test before you send.

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How to Fix Your Marketing in Five Easy Steps

How to Fix Your Marketing in Five Easy Steps

Sticking with your marketing plan can be tough when it’s not your primary responsibility at the credit union. Marketing Manager Peter Meyers is here to explain why marketing needs to become a higher priority, and how to make it easier to follow through.

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For the Love of Cold Calling

For the Love of Cold Calling

Not everyone is a fan of cold calling, but Connie Bradshaw can’t seem to get enough of it. Tackling her thoughts and methods, she details why she loves the practice – and you should too!

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The Myth of the Best Day to Send Out Emails

The Myth of the Best Day to Send Out Emails

When’s the best day to send out emails to subscribers? Tuesday? Thursday? (Friday if you’re CUSO Magazine?) A communications coordinator dives into the dilemma of knowing when’s the best time to reach your members.

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“I’m Not Your Daughter”, and Other Stupid Things You’re Doing

“I’m Not Your Daughter”, and Other Stupid Things You’re Doing

Is a generational approach to marketing the wrong way to approach your members. In so many words… Yes. Xtend CEO Liz Winninger explains why a blanket approach to marketing generations, which themselves contain wide ranges of ages, is a fool’s errand.

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