For the Love of Cold Calling

For the Love of Cold Calling

Not everyone is a fan of cold calling, but Connie Bradshaw can’t seem to get enough of it. Tackling her thoughts and methods, she details why she loves the practice – and you should too!

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The Myth of the Best Day to Send Out Emails

The Myth of the Best Day to Send Out Emails

When’s the best day to send out emails to subscribers? Tuesday? Thursday? (Friday if you’re CUSO Magazine?) A communications coordinator dives into the dilemma of knowing when’s the best time to reach your members.

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“I’m Not Your Daughter”, and Other Stupid Things You’re Doing

“I’m Not Your Daughter”, and Other Stupid Things You’re Doing

Is a generational approach to marketing the wrong way to approach your members. In so many words… Yes. Xtend CEO Liz Winninger explains why a blanket approach to marketing generations, which themselves contain wide ranges of ages, is a fool’s errand.

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