Embrace Design Constraints Before They Become Flaws
Everything has constraints, especially in design. But a good designer doesn’t just work around design constraints, argues Travis Root, they learn to operate within them and use them to their advantage.
Mistakes in Mailing
When mass mailing marketing materials or event invites, it’s essential they make it to their target audience. But even small errors can delay or prevent that. Mara Andrasko covers essential things to remember when mailing your marketing materials and provides resources for keeping clean and current mailing databases.
How to Get Your Members to Fall Back in Love with You
If you’ve noticed the love between your credit union and its members fading, now is the time to step in! Emily Claus shares how you can remind your members why they fell in love with your credit union in the first place and reignite the spark.
Teenagers May Not Know About Credit Unions, But Neither Does Your Aunt
It’s no secret that the public’s understanding of credit unions is woefully limited, and while there may be no easy fix, Emily Claus has some ideas on how you can tweak your marketing to help non-members better understand who we are.
The Perfect Logo: Balancing Color and Brand Recognition
Color and brand recognition go hand-in-hand. Keegan Krajniak discusses how these two elements influence each other and how you can use them to create the perfect logo.
I’ve Just Started a Marketing Campaign, Who Should I Contact?
When starting a marketing campaign, it can be difficult to know which of your members and how many to contact. Sarah Ashby covers things to consider when creating your list and what will make your campaign the most successful.
Is Your Marketing Email Getting Lost in the Crowd?
Are you finding your marketing emails don’t seem to be getting much of a response? Follow Vivian Colligan’s advice as they delve into what standard marketing emails should have and how they should look.
Looks Aren’t Everything: What Makes a Website Stand Out
Designer Peter Meyers urges credit unions to take a step back from the color palettes and font choices to reexamine their website’s content and find ways to inspire users to engage with their site.
Your Credit Union Website is Boring, But That’s Probably Okay
Creativity and aesthetics are important when creating a website. However, it’s even more important to know when to reel it in and let user experience, accessibility, and trust guide your design, argues David Damstra.
Cracking the Code: Millennials and Gen Z
Figuring out how to market to Millennials and Gen Z seems to be a riddle with no answer, but the code might have finally been cracked. Emily Claus dives into what younger generations want from the financial institutions and how your credit union can get on track.
