The Missing Moment in Financial Wellness: Why Credit Unions Must Intervene at the Point of Decision, not Authorization
Consumers these days complete purchases in an instant, reacting quickly on impulse desires, limited-time deals, and low-inventory alerts, leaving little room for hesitation and budget considerations. Lindsay Vandergriff discusses the need for credit unions to reach members at the point-of-sale, not afterward, in order to better support their financial wellness goals.
Which Members to Serve In a Bifurcated Economy?
In a bifurcated economy, Chip Filson asks how credit unions are meant to prioritize member needs when some are thriving and others are drowning.
What Younger Generations Want From Their Lenders
Using the lending strategies of yesterday on the generations of tomorrow is rarely going to be an effective method for your credit union, says Ashley Melder. Thankfully, she has a few tips and insights on how to get your credit union’s lending up to speed and delivered to younger members in a way they’ll engage with.
