Homebuying can be a complex and overwhelming endeavor for anyone, but especially for first time buyers and younger generations who may not understand the entire process or how to achieve their goals. Kyle McIlmurray details ways credit unions can better support young buyers in getting their dream home.
Chip Filson shares the story of Marit Hoyem and her experience attempting to get her first credit card as a young college student. Marit passes on what she went through and offers advice to credit unions seeking to make a difference in the lives of their members.
It’s no secret that the public’s understanding of credit unions is woefully limited, and while there may be no easy fix, Emily Claus has some ideas on how you can tweak your marketing to help non-members better understand who we are.
Figuring out how to market to Millennials and Gen Z seems to be a riddle with no answer, but the code might have finally been cracked. Emily Claus dives into what younger generations want from the financial institutions and how your credit union can get on track.
A startling number of people know absolutely nothing about credit unions. Do they have mobile banking? Are they open for anyone to join? Are they even insured? Coming from the perspective of someone who once believed these things, Emily Claus examines the most common misconceptions regarding credit unions and where they can be corrected.
Millennials tend to be a bit of a head scratcher when it comes to guessing what will appeal to them the most. Thankfully, Megan Ernsberger has solved the mystery, and as it turns out, they’re just like everyone else!
Is a generational approach to marketing the wrong way to approach your members. In so many words… Yes. Xtend CEO Liz Winninger explains why a blanket approach to marketing generations, which themselves contain wide ranges of ages, is a fool’s errand.