A startling number of people know absolutely nothing about credit unions. Do they have mobile banking? Are they open for anyone to join? Are they even insured? Coming from the perspective of someone who once believed these things, Emily Claus examines the most common misconceptions regarding credit unions and where they can be corrected.
Millennials tend to be a bit of a head scratcher when it comes to guessing what will appeal to them the most. Thankfully, Megan Ernsberger has solved the mystery, and as it turns out, they’re just like everyone else!
Is a generational approach to marketing the wrong way to approach your members. In so many words… Yes. Xtend CEO Liz Winninger explains why a blanket approach to marketing generations, which themselves contain wide ranges of ages, is a fool’s errand.