Managing Social Media During a Core Conversion
When planning a core conversion, the list of things to do can feel never ending, but managing social media should be a priority for credit unions, says Melissa Hammel. Hammel offers advice on how to best create a social media strategy in the weeks leading up to the conversion.
My Credit Union Experience: How Are You Bringing Young Members To Your Credit Union?
Kyle Karnes offers a few quick and easy suggestions for marketing your credit union to younger audiences and build the trust they have in the credit union.
Connecting Personally and Authentically With Members
Credit unions are meant to have a genuine care for their members and communities, but too often, that whittles down to nothing more than a marketing tactic. Emily Claus discusses how to balance the need for growth and digital methods with building a personal connection.
Is Life-Stage Tracking Worth It?
In the age of limitless data possibilities and shifting lifestyles, are the traditional, clear-cut life stages an effective tool for determining member needs? Or should credit unions try alternative approaches that, while less defined, are more accurate? Emily Claus argues the latter.
Achieving Your Goals as a Team Part One
In part one of his two-part series, Andrew MacMillan discusses the importance of brand recognition and understanding in cultivating an effective marketing strategy for your credit union.
Social Media Blitz #ILoveMyCreditUnion Has Stellar Second Year
The second I Love My Credit Union Day, held on July 29th, was a resounding success for the credit union world. Emily Claus sat down with the creators and team behind the event to learn more about their inspiration, efforts, and what the future might hold.
The Death of the Member
Are credit union members slowly being transitioned from owners to customers, and if so, can the cooperative foundation of the industry survive? Emily Claus weighs in.
Is Credit Union Marketing Lost, Forgotten, or Misunderstood?
Chip Filson contemplates the motive behind current day credit union marketing and the transition from education through connection to education through ads.
Redesigning Your Website: Where Should You Put Your Effort?
Web developer Sam Lechenet analyzes how much traffic each of your web pages is getting and how you can refocus your design efforts to save time and money.
Embrace Design Constraints Before They Become Flaws
Everything has constraints, especially in design. But a good designer doesn’t just work around design constraints, argues Travis Root, they learn to operate within them and use them to their advantage.
