Teenagers May Not Know About Credit Unions, But Neither Does Your Aunt
It’s no secret that the public’s understanding of credit unions is woefully limited, and while there may be no easy fix, Emily Claus has some ideas on how you can tweak your marketing to help non-members better understand who we are.
The Perfect Logo: Balancing Color and Brand Recognition
Color and brand recognition go hand-in-hand. Keegan Krajniak discusses how these two elements influence each other and how you can use them to create the perfect logo.
I’ve Just Started a Marketing Campaign, Who Should I Contact?
When starting a marketing campaign, it can be difficult to know which of your members and how many to contact. Sarah Ashby covers things to consider when creating your list and what will make your campaign the most successful.
Is Your Marketing Email Getting Lost in the Crowd?
Are you finding your marketing emails don’t seem to be getting much of a response? Follow Vivian Colligan’s advice as they delve into what standard marketing emails should have and how they should look.
Credit Unions: Banks for Children
CUSO Mag’s Esteban Camargo discusses the Hollywood perception of credit unions, and the hurdles the industry faces to overcome common misconceptions among consumers.
You Should Be Thinking Like A Designer
Travis Root asks credit unions to reconsider their design process from the perspective of their designer in order to find and remove friction points and create better designs overall.
Cracking the Code: Millennials and Gen Z
Figuring out how to market to Millennials and Gen Z seems to be a riddle with no answer, but the code might have finally been cracked. Emily Claus dives into what younger generations want from the financial institutions and how your credit union can get on track.
The Pitfalls of Polish
High-quality graphics and copywriting can be effective marketing tools, but they can also alienate your audience and hurt your brand. Travis Root shares how to avoid some common mistakes.
Eleven More Things for Credit Unions to Think About in 2021 and Beyond
In part two of her series on things credit unions need to be thinking about in the coming years, Emily Claus covers business continuity, the slow death of the checking account, and everything in between.
A Tale of Two Credit Unions: One Member’s Experience in 2020
In response to last week’s article on things credit unions should focus on in 2021, Dawn Moore shares a story of two credit unions and how one excelled in member service during the pandemic while the other sat in silence.
