Crafting a Strategic Marketing Plan for Credit Unions
Marketing Expert Bo McDonald shares insider secrets on how to create an effective and personalized strategic marketing plan for your credit union.
Even More Ratios to Understand Your Credit Union’s Performance
CUSO Magazine’s Esteban Camargo follows up on his previous article on important credit union ratios to understand with five more KPIs credit union leaders use to gain a grasp of their credit union’s financial performance.
My Sales Culture Is a Flop, What Now?
Shifting from a service culture to a sales culture at your credit union can be a tricky endeavor that often leads to confusion and hesitation. Thankfully, Julie Gessner has a guide to help make this transition beneficial and effective for everyone.
Surrogation: The Monster Lurking in Your Data
Are your key performance indicators Frankenstein’s monster? CUSO Magazine’s Esteban Camargo explains the perils of surrogation and how credit unions can avoid the trap of metrics running away with strategy.
Define Key Performance Indicators to Help Track Your Goals
The temptation to dive head first into data analytics and be swept along with the results is real. Thomas Hull suggests tailoring your key performance indicators to match your goals, not the other way around.
