I’ve Just Started a Marketing Campaign, Who Should I Contact?

I’ve Just Started a Marketing Campaign, Who Should I Contact?

When starting a marketing campaign, it can be difficult to know which of your members and how many to contact. Sarah Ashby covers things to consider when creating your list and what will make your campaign the most successful.

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Your Vital Credit Union: Creating a Legacy Credit Union in a Fintech Marketplace

Your Vital Credit Union: Creating a Legacy Credit Union in a Fintech Marketplace

With limitless options in an ever-growing marketplace, how do you make sure your credit union is the financial institution your members turn to? Leo Vaulin discusses how your credit union can grow with your members and stay their primary financial relationship.

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The Monster Lurking in Your Data

The Monster Lurking in Your Data

Are your key performance indicators Frankenstein’s monster? CUSO Magazine’s Esteban Camargo explains the perils of surrogation and how credit unions can avoid the trap of metrics running away with strategy.

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Your Credit Union Needs a Data Analyst, Not a Data Gopher

Your Credit Union Needs a Data Analyst, Not a Data Gopher

BlueOx Credit Union’s George Hopper explains why your credit union needs a data analyst, as well as what to avoid when taking the plunge, and what to look for in a good analyst.

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Takeaways from the 2021 CU*Answers Leadership Conference

Takeaways from the 2021 CU*Answers Leadership Conference

CU*Answers held its Annual Leadership Conference discussing the future of the industry and of CU*Answers as it moves forward into 2022. Check out the key takeaways from each section of the event!

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What the Heck is Optics Data?

What the Heck is Optics Data?

Keegan Daniel dives into the topic of optics data to explain how credit unions can use it to help their members and improve services.

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Don’t Shoot The Analyst!

Don’t Shoot The Analyst!

Data Analyst Sarah Ashby urges credit unions to go into their data analyses with opens minds, leave their preconceived notions at the door, and to please not shoot the messenger!

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Taking Action Is the Most Important Step of Utilizing Data

Taking Action Is the Most Important Step of Utilizing Data

Data analyst Sarah Ashby stresses the importance of asking questions and taking action on your data, not just collecting it for the sake of knowledge.

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Five Strategies for Internal Data Monetization

Five Strategies for Internal Data Monetization

Data management can be expensive, but it’s worth it when you’re getting value from it. Data Analyst Thomas Hull shares a few ways credit unions can use their data to increase revenue and decrease expenses.

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Making a Difference Through Analytics

Making a Difference Through Analytics

When the pandemic first hit, BlueOX Credit Union management realized grasp of the data would be necessary to weather the storm. VP of IT Deb Slavens explains how they created the Early Warning Report to meet that need.

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