How You Can Use Google Analytics to Write Better Blogs for Your Credit Union
Casey Smith discusses how your credit union can take advantage of Google Analytics to write content specific to your members and their needs.
Can We Use Loan Applications as a Barometer of Success?
Can examining the changes in the number of loan applications a credit union receives be a prediction of success or failure? Josh Peacock thinks so, and he’s here to explain why.
The Steps for Cross Sales Success
Suggesting products and services to members doesn’t need to be a daunting task. BlueOx Credit Union’s Deb Slavens gives the steps necessary to create a repeatable program for cross sales success.
When Will You Need Data-Driven Strategies?
Your credit union may not have a critical need for a data analyst right now, but should you really wait until race day to start working with data-driven strategies? Thomas Hull argues why you should get your credit union off the couch and start data training.
I’ve Just Started a Marketing Campaign, Who Should I Contact?
When starting a marketing campaign, it can be difficult to know which of your members and how many to contact. Sarah Ashby covers things to consider when creating your list and what will make your campaign the most successful.
Your Vital Credit Union: Creating a Legacy Credit Union in a Fintech Marketplace
With limitless options in an ever-growing marketplace, how do you make sure your credit union is the financial institution your members turn to? Leo Vaulin discusses how your credit union can grow with your members and stay their primary financial relationship.
The Monster Lurking in Your Data
Are your key performance indicators Frankenstein’s monster? CUSO Magazine’s Esteban Camargo explains the perils of surrogation and how credit unions can avoid the trap of metrics running away with strategy.
Your Credit Union Needs a Data Analyst, Not a Data Gopher
BlueOx Credit Union’s George Hopper explains why your credit union needs a data analyst, as well as what to avoid when taking the plunge, and what to look for in a good analyst.
Takeaways from the 2021 CU*Answers Leadership Conference
CU*Answers held its Annual Leadership Conference discussing the future of the industry and of CU*Answers as it moves forward into 2022. Check out the key takeaways from each section of the event!
What the Heck is Optics Data?
Keegan Daniel dives into the topic of optics data to explain how credit unions can use it to help their members and improve services.
