When starting a marketing campaign, it can be difficult to know which of your members and how many to contact. Sarah Ashby covers things to consider when creating your list and what will make your campaign the most successful.
With limitless options in an ever-growing marketplace, how do you make sure your credit union is the financial institution your members turn to? Leo Vaulin discusses how your credit union can grow with your members and stay their primary financial relationship.
BlueOx Credit Union’s George Hopper explains why your credit union needs a data analyst, as well as what to avoid when taking the plunge, and what to look for in a good analyst.
CU*Answers held its Annual Leadership Conference discussing the future of the industry and of CU*Answers as it moves forward into 2022. Check out the key takeaways from each section of the event!
Data analyst Sarah Ashby stresses the importance of asking questions and taking action on your data, not just collecting it for the sake of knowledge.