Most Credit Unions Are Measuring the Wrong Thing
The Your Marketing Co team explains why measuring member satisfaction isn’t a winning strategy and why it won’t bring the results your credit union is hoping for, namely, because satisfaction is not loyalty.
You’ve Rebranded, Now What?
After years of prefecting her credit union’s culture following a rebrand, Explorer’s Credit Union CEO April Tompkins shares what strategies brought the most success and which were lessons learned.
Project Management: Building the Tree Swing
Coordinating projects often involves communication between several parties, all with different ideas in mind, and can lead to chaos. Project management expert Paige Kern shares how you can keep your next project from falling into the five common pitfalls.
Stop Guessing: Turn Your Website Into a Measurable Revenue Generator
Tim Pranger discusses the missed opportunties for member connection that occurs when credit unions treat their website as merely a one-way information hub instead of an opportunity to learn what members need.
Establishing a Small Credit Union Resource Center
In a world where the industry is losing small credit unions to mergers and failing to keep up the creation of new credit unions, Walter Merkle proposes the creation of a small credit union resource center to support credit unions in helping one another.
Automation as the Anchor: How Credit Unions Can Navigate CFPB Uncertainty, Compliance, and Cost Pressures
Steven Pals discusses how credit unions can stay on top of changes in regulation and rising compliance costs by using automation to support, not replace, employees in their daily lending tasks.
Time to Declutter with Data and Document Hygiene
An often overlooked aspect of information and data security is a strict data and document hygiene routine. Holly Roberts covers the importance of regularly digitizing files as well as creating and following a document retention schedule.
The Cybersecurity BLT: Board Literacy Training
Today’s menu features Jim Lawrence’s special: the Cybersecurity BLT. This new twist on a classic sandwich adds a much-needed ingredient to your traditional cybersecurity measures: the participation and cybersecurity literacy of your credit union board.
Top Three Considerations for Your Credit Union When Changing Vendors
Nicole Cooper knows exactly how many items credit unions need to bear in mind when making the decision on if, when, and where to change vendors. Thankfully, her top three considerations will ensure your next vendor is the right one for your credit union and that the switch goes off without a hitch.
The Role of Physical Bank Branches in a Digital-First World
In the wake of the digital takeover, many credit unions are left wondering what to do with their physical branches and whether or not they’re worth keeping. But the rise of digital doesn’t mean the loss of physical, says Matthew D. Paul, who shows credit unions how the two can work together to make a winning strategy.
