Restoring the Balance: Taking Personal Time in Today’s Market
Work-life balance is a buzzword that many businesses claim to prioritize today, but actually doing so is something different altogether. Jerry Collins explains some factors that may be upsetting the balance at your credit union and how you can work to improve these.
Charitable Giving by Individuals and Credit Unions
Chip Filson covers the types of charitable donation accounts offered by credit unions and what the most donated to causes are.
The Death of the Member
Are credit union members slowly being transitioned from owners to customers, and if so, can the cooperative foundation of the industry survive? Emily Claus weighs in.
Is Credit Union Marketing Lost, Forgotten, or Misunderstood?
Chip Filson contemplates the motive behind current day credit union marketing and the transition from education through connection to education through ads.
The Unnecessary Euthanizing of Credit Unions
Your Marketing Co. CEO Bo McDonald responds to Todd Marksberry’s recent article on mergers, and argues that merging should be the last resort for financially viable “boutique” credit unions. Foresight and a solid succession plan should be the first order of business to protect the interests of the credit union’s members, instead of its managers.
An Opportunity for Credit Union Disruption
Chip Filson analyzes how a decline in bank branches might be a result of credit unions’ disruptive market strategies, following in behind banks and FinTechs to offer better service and cheaper products.
Cooperative Design’s Two Unmatchable Advantages
In the financial forest, Chip Filson discusses the two elements that have led to the successful growth of the credit union system: ownership and relationship.
What Can We Learn from the Oldest FCUs?
22 of the 100 original charters the NCUA granted after the passage of the Federal Credit Union Act are still in business—a rate almost double that of all FCUs. Chip Filson ponders the reason behind this and what lessons we can take from history.
It’s Not About Growing Bigger, It’s About How We Can Grow Together
Credit union mergers have received a lot of negative attention in recent years. Canvas Credit Union CEO Todd Marksberry argues that mergers can be both a viable growth strategy and a means of better serving credit union communities.
How Are Credit Unions Different from Banks? Three Powerful Words
Chip Filson sums up the credit union difference in three words and remarks on how living up to those three words should be the mission of each credit union.
