Are Stock Photos Helping or Hurting Your Brand?
Most of us have a love-hate relationship with stock photos; we need them to keep creating content, yet we often find them lacking. Travis Root reveals the secret to using stock photos without seeming unoriginal.
Embrace Design Constraints Before They Become Flaws
Everything has constraints, especially in design. But a good designer doesn’t just work around design constraints, argues Travis Root, they learn to operate within them and use them to their advantage.
You Should Be Thinking Like A Designer
Travis Root asks credit unions to reconsider their design process from the perspective of their designer in order to find and remove friction points and create better designs overall.
The Pitfalls of Polish
High-quality graphics and copywriting can be effective marketing tools, but they can also alienate your audience and hurt your brand. Travis Root shares how to avoid some common mistakes.
Five Things Your Designer Will Always Ask For
Getting ready to work with a designer? Travis Root wants to make sure you have all the materials you’ll need to make the process as smooth as possible, and give your designer a little help.
Web Design: Let’s Get Down to the Nitty Gritty
While it’s important to consider the whole picture when planning out a website, designer Travis Root warns to not let focusing on the whole picture be an excuse to avoid diving into the nitty gritty.
Are Your Design Tools Actually Hurting You?
Big companies such as Microsoft and Adobe offer big discounts and convenience for purchasing their product set as a whole, but is depending on one set of products putting you at risk? Travis Root says yes.
