Catering to Digital Natives: Bridging the Gap Between Branches and Digital Channels
Credit unions always strive to meet their members where they are, and in today’s society, where they are is online. Jennifer Dimenna shares some of the latest research on what digital tools consumers are looking for from their credit unions and how they can rise to the challenge.
What Credit Unions Can Do to Help Young Homebuyers Succeed
Homebuying can be a complex and overwhelming endeavor for anyone, but especially for first time buyers and younger generations who may not understand the entire process or how to achieve their goals. Kyle McIlmurray details ways credit unions can better support young buyers in getting their dream home.
A College Student’s First Credit Card
Chip Filson shares the story of Marit Hoyem and her experience attempting to get her first credit card as a young college student. Marit passes on what she went through and offers advice to credit unions seeking to make a difference in the lives of their members.
Teenagers May Not Know About Credit Unions, But Neither Does Your Aunt
It’s no secret that the public’s understanding of credit unions is woefully limited, and while there may be no easy fix, Emily Claus has some ideas on how you can tweak your marketing to help non-members better understand who we are.
Cracking the Code: Millennials and Gen Z
Figuring out how to market to Millennials and Gen Z seems to be a riddle with no answer, but the code might have finally been cracked. Emily Claus dives into what younger generations want from the financial institutions and how your credit union can get on track.
Solving the Millennial “Problem”
Millennials (and now Gen Z) have become the boogeymen of credit union marketing. Esteban Camargo suggests that the solution to the “problem” might mean credit unions need to take a tougher look at themselves first.
Educating People on Credit Unions: Missed Opportunities and Misconceptions
A startling number of people know absolutely nothing about credit unions. Do they have mobile banking? Are they open for anyone to join? Are they even insured? Coming from the perspective of someone who once believed these things, Emily Claus examines the most common misconceptions regarding credit unions and where they can be corrected.
What Millennials (and Pretty Much Everyone Else) Want
Millennials tend to be a bit of a head scratcher when it comes to guessing what will appeal to them the most. Thankfully, Megan Ernsberger has solved the mystery, and as it turns out, they’re just like everyone else!
The Math and Mysteries Behind Credit Unions
Math can be tricky. Good thing we have NACUSO’s Denise Wymore here to help cover some of the more perplexing numbers behind credit union’s market share, members, and future growth.
“I’m Not Your Daughter”, and Other Stupid Things You’re Doing
Is a generational approach to marketing the wrong way to approach your members. In so many words… Yes. Xtend CEO Liz Winninger explains why a blanket approach to marketing generations, which themselves contain wide ranges of ages, is a fool’s errand.
