Read This Not That: Tips for Capturing Your Reader’s Attention
When it comes to sending out emails, whether to members or staff, it may seem pretty straightforward. But if you want to really capture your readers attention, there are some steps you can take improve your communication quality. Andrew Macmillan has the good stuff.
Don’t Let Your Marketing and Design Be Afterthoughts
As Marketing Administrator Megan Tenbusch knows, branding, marketing, and design can make or break your credit union. Thankfully, she has some tips and advice for getting the most out of your efforts.
Now is the Time to Invest in Your Website
Web Developer Kurt Hansen lays out the reasons why your credit union’s website, if designed properly, is your most powerful and essential tool in a COVID-19 world.
Building a Corporate Brand Through Personal Branding
In the second installment of her series on branding, Julie Gessner dives into the relationship between personal and corporate brands and how developing one can set the foundation for the other.
The Importance of Email Testing
There are numerous ways to share information with your members, but email is by far the most effective and widely used. Victoria Thornton shares some best practices for sending mass marketing emails, and why its essential to test before you send.
Social Media Content and 70-20-10 Rule
There’s no exact recipe for making engaging and informative social media accounts for your members, but the 70-20-10 rule is about as close as you can get. Digital Marketing Coordinator Megan Pieper, lays out the various social media platforms, rules to follow, and why posting the same thing across the board is just not effective.
Don’t Let Your Nephew Build Your Website
Marketing Manager Peter Meyers delves into the method behind designing new credit union websites, some of the common pitfalls credit unions fall into, and why you shouldn’t let your nephew take the reins.
Is Your Social Media Just a Forgotten Chore?
It’s easy for social media to become like a pile of laundry on the floor – completely forgotten and in need of some cleaning. Thankfully, Megan Pieper has some advice for dusting off those accounts and using them to better serve your members.
A Journey in Personal Branding
According to Julie Gessner, developing a personal brand is essential for growing a career and finding opportunities. In the first part of her new series, she highlights the importance of creating your own unique brand and setting yourself up for future success.
Data Is No Longer the Future, It Is Today
“Big Data” has been all the rage time and again in the past, but data strategies have become ubiquitous. Are credit unions keeping up? Annalyn Hawkes takes a look and offers five areas credit unions could approach data to improve results.
