ChatGPT Raised the Bar for Member Experience
Every leap in technology over the decades has resulted in signifcant changes to the member journey. Ashleigh Craven of Pocketnest shares how credit unions can navigate this newest leap to provide their members the best service they can.
Swipe Left or Right: Spotting Vendor Red Flags
A new vendor has appeared on the scene, saying all the right things and offering all the right products. But how do you know if it’s too good to be true? Matthew VanderHulst goes over vendor red flags to watch out for, and how to get from the talking stage to commitment.
AI Marketing: Slop or Solution?
As credit unions rush to add AI into every space of the credit union, Emily Claus cautions against bringing generative AI into your marketing materials and discusses the potential fallout from doing so.
Keeping a Human Touch in an Artificial (Intelligence) World
While AI is here to stay, and certainly has it’s strong points, Dave McCumber reminds us why members choose credit unions over banks: our human touch. In explaining the great uses for AI in collections, McCumber also stresses why we must maintain our human connection.
Closing the Gap: Don’t Let Your AI Strategy Stop at the Back Office
As credit unions increasingly adapt AI strategies, Robert Swanson urges them not to leave the technology isolated on the front end, but to merge it with backend operations as well in order to better support the credit union’s core systems.
Financial Freedom: When AI and Human Experience Work Together
Financial educator Tom Mathews explains why AI is a great partner for financial information, but a terrible one for financial advice, and how by merging AI knowledge with human trust and understanding, credit unions can put members on the best path forward.
Leveraging AI for Website Coding and Development: A Practical Guide for Credit Unions
As credit unions begin to ask more and more what AI can do for them, Web Developer Sam Lechenet offers a fair assessment of where AI can be a help or hinderance in coding and web development.
Future or Fiction: The AI Takeover
As headlines market the rise of AI and promote the doom and gloom idea that we’re all going to lose our jobs to these machines, Alex Fleming encourages everyone to take a breath and look situation in a more nuanced way than clickbait headlines allow.
AI is Replacing Your Credit Union as Your Member’s Financial Advisor
In their continued search for trusted and accessible financial education resources, members are turning en masse to artificial intelligence, trusting it to guide their financial decisions. Emily Claus discusses the appeal, but also why handing the piggy bank over the AI is ultimately a mistake.
You’ve Implemented AI: Now What?
As organizations are herded toward more and more AI programs, Dave Wordhouse offers words of advice on what to do with those AI systems after they’ve been implemented to ensure safety and soundness.



























































