Rebranding Your Credit Union: Is the Juice Worth the Squeeze?
Rebranding your credit union can sound appealing, but are you ready for it? We asked credit unions CEOs why their respective credit unions rebranded in the last decade and whether it has been a positive change.
A Jubilee Event
Read more at chipfilson.com “Forgive us our debts, as we forgive our debtors.” We say these words in the Lord’s prayer. Where have we seen this ever done in “real” life? Society, especially market-based ones, do not practice debt forgiveness. Capitalism is built on finance, i.e. all kinds of debt—corporate,...
Giving to Get Back: Expanding Your Card Programs
If you’re hoping to get more out of your plastics program, Heather French suggests giving to get back. A rewards program might be what you need to find your way to the top of your members’ wallets.
Subdebt: The Fastest Growing Balance Sheet Account for Credit Unions
As more and more credit unions take on sub-debt, Chip Filson ponders the incentive behind acquiring such debt, what risks come along with it, and how these accounts will play out in the long term.
FOMO Business Decisions
In the age where good things go quickly and buyers need to act fast to get what they want, Chip Filson cautions credit unions from falling into the habit of purchasing banks out of FOMO instead of member focus.
Is Life-Stage Tracking Worth It?
In the age of limitless data possibilities and shifting lifestyles, are the traditional, clear-cut life stages an effective tool for determining member needs? Or should credit unions try alternative approaches that, while less defined, are more accurate? Emily Claus argues the latter.
A Fee that Credit Unions Should Review for Appropriateness
Whereas some credit unions might see inactive accounts as a fee goldmine, Chip Filson argues that sneakily charging such accounts is potentially against credit unions’ founding principles and should be re-examined.
NCUA’s Spooky Budget Increase Could Be Curbed By Expanding, Not Reducing, Remote Examinations
NCUA proposed a big increase to its operating budget in 2023, and many have come out in opposition. Esteban Camargo provides a little detail on the budget proposal, responses to it, and why the NCUA should reconsider its plans.
The Credit Union Movement In Five Phases
Chip Filson applies Father Richard Rohr’s five stages of development to the evolution of the credit union industry.
An Engineer, a Designer, and a Business Manager Walk into a Bar…
When it comes to balancing engineering with design and business management, the best approach may be the most challenging: cooperation. Esteban Camargo describes the varying perspectives of the development process and why no one viewpoint should stand above the rest.
