“Don’t tell my members about how they can do that. They might start getting ideas!” Why do credit unions treat free to use products and features as something to hide from their members? Why not use that member curiosity to reconsider strategy? Dawn Moore, an investigation.
Is a generational approach to marketing the wrong way to approach your members. In so many words… Yes. Xtend CEO Liz Winninger explains why a blanket approach to marketing generations, which themselves contain wide ranges of ages, is a fool’s errand.
How Come Dave Ramsey Tells People to Use a Debit Card for Everything…But I Can’t Buy a New Big Screen TV With Mine?
My Beef with Credit Unions — In this CUSO Magazine series, a long-time credit union member and industry insider vents about the decisions credit unions make in their day-to-day operations, and wonders why they take that strategy. In this second edition: why can’t I use my debit card to buy a TV and why won’t the credit union explain why?
A recent high profile embezzlement case has the credit union industry wondering how this could happen. Jim Vilker dives into it and credits part of the failure with a lack of basic oversight and best practices. What could credit unions change now to prevent the preventable?
It’s like they always say: cybersecurity is like riding a bike. Wait, what? Read on to find out what a hard crash can teach us about cybersecurity. Are we letting members be good stewards of their digital security or are willingly replacing their ability to be self-reliant with convenience?
My Beef with Credit Unions — In this new CUSO Magazine series, a long-time credit union member and industry insider vents about the decisions credit unions make in their day-to-day operations, and wonders why they take that strategy. In this first edition: why is fee income something to be ashamed of around members?