“I’m Not Your Daughter”, and Other Stupid Things You’re Doing
Is a generational approach to marketing the wrong way to approach your members. In so many words… Yes. Xtend CEO Liz Winninger explains why a blanket approach to marketing generations, which themselves contain wide ranges of ages, is a fool’s errand.
Is Retail Banking Really One Size Fits All?
Is retail banking really one size fits all? We asked three credit union CEOs what retail banking means to their credit union, and whether it affects the way they do business in their communities.
Forget the Glitz and Glam – a Fresh Website Doesn’t Need to Break Your Budget
Avoid the lure of glamorous and expensive new websites! The key to a great credit union website is not the money you put into it, but the message you deliver. Read Marketing Manager Peter Meyers’ input on what to consider when shopping for websites.
Get to Know Peter Meyers, CU*Answers Marketing Manager
Get to know Peter Meyers, marketing manager for CU*Answers. We sat down with him and asked him about the work the marketing team does for both credit unions and the CUSO, getting the word out on products and services.
