The Perfect Logo: Balancing Color and Brand Recognition
Color and brand recognition go hand-in-hand. Keegan Krajniak discusses how these two elements influence each other and how you can use them to create the perfect logo.
I’ve Just Started a Marketing Campaign, Who Should I Contact?
When starting a marketing campaign, it can be difficult to know which of your members and how many to contact. Sarah Ashby covers things to consider when creating your list and what will make your campaign the most successful.
Is Your Marketing Email Getting Lost in the Crowd?
Are you finding your marketing emails don’t seem to be getting much of a response? Follow Vivian Colligan’s advice as they delve into what standard marketing emails should have and how they should look.
Looks Aren’t Everything: What Makes a Website Stand Out
Designer Peter Meyers urges credit unions to take a step back from the color palettes and font choices to reexamine their website’s content and find ways to inspire users to engage with their site.
Your Credit Union Website is Boring, But That’s Probably Okay
Creativity and aesthetics are important when creating a website. However, it’s even more important to know when to reel it in and let user experience, accessibility, and trust guide your design, argues David Damstra.
Cracking the Code: Millennials and Gen Z
Figuring out how to market to Millennials and Gen Z seems to be a riddle with no answer, but the code might have finally been cracked. Emily Claus dives into what younger generations want from the financial institutions and how your credit union can get on track.
The Pitfalls of Polish
High-quality graphics and copywriting can be effective marketing tools, but they can also alienate your audience and hurt your brand. Travis Root shares how to avoid some common mistakes.
How Internet Retailing Improves the Communication and Sales Process
Lead Developer of E-Commerce Keegan Krajniak discusses how internet retailing—when used effectively—will help your credit union not only with sales, but with streamlining communication.
Google Search Console: How to Use Your Free Data
Looking for ways to improve your website’s traffic? Casey Smith explains how the Google Search Console’s free data will let you do just that.
Tea Time with Tony: Accordions…Good for Polka, Bad for Website User Experience
Web Developer Tony Muka warns credit unions to stay away from the allure of website accordions or they may risk losing user experience and accessibility.
