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CU*Answers held its first ever week-long CEO Strategic Developers Boot Camp event November 5-9, 2018, at its offices in Grand Rapids, Michigan. The boot camp was a new format for an annual conference we present to credit union CEOs, giving a unique opportunity for CEOs and their business development executives to participate in creating the solutions that CU*Answers and the cuasterisk.com network will take to market.

This year’s event hosted 52 CEOs and executives from credit unions and CUSOs around the country for working sessions on Designing the Future of Internet Retailing, Designing Teller Platforms for Our Future, and Designing the Future for Online and Mobile Tools. Randy Karnes, CU*Answers CEO, was excited about the lively interactions that took place, saying, “Thanks to all for the hard work that made last week a win. There were several credit union delegations that took risks to stir the pot during our discussions, and I appreciate that!”

The strategic work that began with this event will be followed up with multiple web-based sessions with credit union tactical teams and subject-matter experts, culminating in three separate Task Force events coming in March, April, and May, one event for each of the major topics. Said Karnes: “I think the CEOs got us going in the right direction. We have a lot of work to do to get ready for the next steps, which we will attack starting in December to keep the momentum going.”

Applicants will take an entrance test prior to admission to these exclusive events, after which CU*Answers will make a final go/no-go decision, complete the final design specifications and start engaging developers and implementors for pilot projects.

Thanks to all for the hard work that made last week a win. There were several credit union delegations that took risks to stir the pot during our discussions, and I appreciate that! – CEO Randy Karnes

Designing the future of internet retailing

As part of our 2019 Business Plan initiatives, we’ve kicked off a year-long research project to work with credit union leaders, business developers, and tactical units to solve today’s challenges around how credit unions act as internet retailers to sell products and services to their members. The goal is to determine a vision for internet retailing, imagine new ways for credit unions to sell loans via internet channels, and figure out how to stock the shelves of a credit union internet store.

Starting after the holidays, CU*Answers intends to start coordinating a virtual community to participate in the research, and to hold a series of webinars to explain the project goals and to provide data to help with the specifications for the product or products the CUSO will be building in the future.

On April 23-24, 2019, the CUSO will be recruiting 25 credit unions who are willing to engage in a 1.5-day Boot Camp Task Force event to pursue the questions from a more tactical perspective. In addition to recruiting subject-matter experts, the CUSO is looking for credit unions who are willing to engage the CU*Answers Lender*VP and forms generation teams to actively enroll in using existing and new online apps and forms.

Designing teller platforms for our future (T3-2019)

We’ve also kicked off a year-long research project to work with credit union leaders, business developers, and tactical units on designing new approaches to teller services for the future. The goal is to envision three distinct teller approaches: the traditional soup-to-nuts platform used today, a modern keep-it-simple design, and an API-based app that would let tellers roam the lobby with a tablet or that would connect with other third-party teller solutions such as ITMs.

Starting after the holidays, we will start coordinating a virtual community to participate in the research, and to hold a series of webinars to explain the project goals and to provide data to help with the specifications for the product or products the CUSO will be building in the future.

On May 29-30, 2019, the CUSO will be recruiting 25 credit unions who are willing to engage in a 1.5-day Boot Camp Task Force event to pursue the questions from a more tactical perspective. In addition to recruiting subject-matter experts, the CUSO is looking for credit unions who have a strong desire to move the ball forward and are willing to engage the CU*Answers Teller Design, Earnings Edge, and Imaging Solutions teams.

Designing the future for online and mobile tools (Online ’19)

Last, but not least, we’ve kicked off a year-long research project to work with credit union leaders, business developers, and tactical units on designing strategies and tactics for the future of online and mobile tools for credit union members. The goal is to design new approaches for serving authenticated members, new ways of orchestrating the dance between the marketing value of a website and the actions of an online banking toolset, and new strategies for small-audience mobile apps.

We will be coordinating a virtual community to participate in the research, and to hold a series of webinars to explain the project goals and to provide data to help with the specifications for the product or products the CUSO will be building in the future.

Then on March 26-27, 2019, we’ll be recruiting 25 credit unions who are willing to engage in a 1.5-day Boot Camp Task Force event to pursue the questions from a more tactical perspective. In addition to recruiting subject-matter experts, the CUSO is looking for credit unions who are willing to engage the CU*Answers Asterisk Intelligence team, enroll for the new It’s Me 247 Optics data gathering and mining service, and utilize storage in the data warehouse.

Author


  • David Damstra is the Vice President of Marketing Services and Creative Director at CU*Answers. In addition, he is a Supervising Editor for CUSO Magazine. Joining CU*Answers in 2005, David has expanded the Web Services team products and offerings, while engaging the Marketing and Internet retailing teams. He is an architect behind the CU*Answers main website, CU*Answers Store and CUSO Magazine websites. In addition, David is a published author of Professional WordPress, now in its third edition.


  • As a supervising editor of CUSO Magazine, Esteban reviews and edits submissions, assists in the development of the publishing calendar, and performs his own research and writing. His experience provides CUSO Mag with a seasoned writer and content curator, able to provide valuable input to contributors, correspondents, and freelance journalists. Esteban has worked at CU*Answers since 2008 and currently serves as the CUSO's content marketing manager.

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