Achieving Your Goals as a Team Part 2: Brand Champions
In the follow-up to his article on marketing goals, Andrew Macmillan discusses your team’s brand champions, how to identify them, and how to connect with them.
Achieving Your Goals as a Team Part One
In part one of his two-part series, Andrew MacMillan discusses the importance of brand recognition and understanding in cultivating an effective marketing strategy for your credit union.
Social Media Blitz #ILoveMyCreditUnion Has Stellar Second Year
The second I Love My Credit Union Day, held on July 29th, was a resounding success for the credit union world. Emily Claus sat down with the creators and team behind the event to learn more about their inspiration, efforts, and what the future might hold.
Credit Union Employees and Members Join Together to Celebrate Credit Unions with #ILoveMyCreditUnion
On July 30th, 2021, hundreds of credit unions, leagues, and partners from around the globe came together on social media to show the world what makes credit unions great. Emily Claus shares the inspiration behind the day, the stories that were told, and the success of the event.
Celebrate #ILoveMyCreditUnion Day!
The Illinois Credit Union System has started the hashtag #ilovemycreditunion trending across social media platforms, raising awareness about the amazing things credit unions do every day for their members and communities.
Actionable Instagram Marketing Tips for Your Credit Union
Need to freshen up your credit union’s social media accounts? Don’t have them to begin with? That’s okay, Casey Smith has you covered with great tips to get your credit union’s Instagram going.
How to Promote Your Credit Union’s Twitter Account
Twitter can be an overwhelming tool, and it may seem as though success on the platform is up to luck or money. However, Casey Smith disagrees and has quite a few ideas to get you started in promoting your credit union’s Twitter account.
Social Media is More Than Just Another Marketing Channel
Social media expert Megan Pieper wants to ensure your credit union is taking advantage of social media and using it in all aspects of you business – even those you may never have considered before.
Social Media Content and 70-20-10 Rule
There’s no exact recipe for making engaging and informative social media accounts for your members, but the 70-20-10 rule is about as close as you can get. Digital Marketing Coordinator Megan Pieper, lays out the various social media platforms, rules to follow, and why posting the same thing across the board is just not effective.
Is Your Social Media Just a Forgotten Chore?
It’s easy for social media to become like a pile of laundry on the floor – completely forgotten and in need of some cleaning. Thankfully, Megan Pieper has some advice for dusting off those accounts and using them to better serve your members.
