Is Life-Stage Tracking Worth It?
In the age of limitless data possibilities and shifting lifestyles, are the traditional, clear-cut life stages an effective tool for determining member needs? Or should credit unions try alternative approaches that, while less defined, are more accurate? Emily Claus argues the latter.
A Fee that Credit Unions Should Review for Appropriateness
Whereas some credit unions might see inactive accounts as a fee goldmine, Chip Filson argues that sneakily charging such accounts is potentially against credit unions’ founding principles and should be re-examined.
When the Most Important GAC Speaker Missed His Scheduled Appearance
One schedule speaker was missing at GAC this year when he chose instead to help refugees at the Ukraine border; Chip Filson shares that speaker’s story and how he embodies the credit union creed of “people helping people.”
Are You Selling to Members?
Cross-selling is an important aspect for credit unions, not just to promote products and services and increase revenue, but to support members in the most effective way possible. Keegan Daniel shares some ideas on how to make selling a success.
Cooperative Design’s Two Unmatchable Advantages
In the financial forest, Chip Filson discusses the two elements that have led to the successful growth of the credit union system: ownership and relationship.
Elder Financial Exploitation: How to Detect and Respond
Scams and fraud targeting the elderly are more prevalent than ever, so how can credit unions be on the lookout for suspicious activity regarding their older members? Marvin Johnson shares some red flags to look out for and how to take action.
Top 8 Reasons Why You Should Know Who is Earning Dividends
Keegan Daniel explains the benefits of knowing which of your members are getting dividends and which are not, and how this data can allow you to better serve both your credit union and its members.
Socializing the Credit Union
Keegan Krajniak urges credit unions to take a step back from the new technology and streamlined processes and reflect on how they are investing in their communities and their members as people.
How to Get Your Members to Fall Back in Love with You
If you’ve noticed the love between your credit union and its members fading, now is the time to step in! Emily Claus shares how you can remind your members why they fell in love with your credit union in the first place and reignite the spark.
Your Vital Credit Union: Creating a Legacy Credit Union in a Fintech Marketplace
With limitless options in an ever-growing marketplace, how do you make sure your credit union is the financial institution your members turn to? Leo Vaulin discusses how your credit union can grow with your members and stay their primary financial relationship.
