Connecting Personally and Authentically With Members
Credit unions are meant to have a genuine care for their members and communities, but too often, that whittles down to nothing more than a marketing tactic. Emily Claus discusses how to balance the need for growth and digital methods with building a personal connection.
Tyndall Federal Credit Union’s Giveback Campaign Reinvents Profit Sharing
The methods behind profit sharing can be a bit of a mystery for members, who typically have no clue as to why they receive the amounts they do. Tyndall FCU decided to remove the mystery and show members exactly how they can earn, resulting in more money going directly into members’ hands.
Is Life-Stage Tracking Worth It?
In the age of limitless data possibilities and shifting lifestyles, are the traditional, clear-cut life stages an effective tool for determining member needs? Or should credit unions try alternative approaches that, while less defined, are more accurate? Emily Claus argues the latter.
A Fee that Credit Unions Should Review for Appropriateness
Whereas some credit unions might see inactive accounts as a fee goldmine, Chip Filson argues that sneakily charging such accounts is potentially against credit unions’ founding principles and should be re-examined.
When the Most Important GAC Speaker Missed His Scheduled Appearance
One schedule speaker was missing at GAC this year when he chose instead to help refugees at the Ukraine border; Chip Filson shares that speaker’s story and how he embodies the credit union creed of “people helping people.”
Are You Selling to Members?
Cross-selling is an important aspect for credit unions, not just to promote products and services and increase revenue, but to support members in the most effective way possible. Keegan Daniel shares some ideas on how to make selling a success.
Cooperative Design’s Two Unmatchable Advantages
In the financial forest, Chip Filson discusses the two elements that have led to the successful growth of the credit union system: ownership and relationship.
Elder Financial Exploitation: How to Detect and Respond
Scams and fraud targeting the elderly are more prevalent than ever, so how can credit unions be on the lookout for suspicious activity regarding their older members? Marvin Johnson shares some red flags to look out for and how to take action.
Top 8 Reasons Why You Should Know Who is Earning Dividends
Keegan Daniel explains the benefits of knowing which of your members are getting dividends and which are not, and how this data can allow you to better serve both your credit union and its members.
Socializing the Credit Union
Keegan Krajniak urges credit unions to take a step back from the new technology and streamlined processes and reflect on how they are investing in their communities and their members as people.
