Our Member Economy Creates Abundance
CU*South CEO, Leo Vaulin, contemplates the concept of abundance in the credit union industry, and how credit unions should be reaching out to communities and members.
Benefits of Adding Video to Your Credit Union Website
Casey Smith argues that video is an essential but underutilized tool for credit union websites and provides examples of how it can set you apart from your competition.
A Guide to Increasing Your Credit Union’s Email Subscribers
Gaining email subscribers is a great asset in marketing your credit union, but figuring out how can be a confusing and daunting process. Casey Smith has some helpful advice to get you started and get your list growing.
Analyzing Website Design Trends From the Top Credit Unions
Web Applications Developer Sam Lechenet analyzes common trends design among the top ten credit unions’ websites, and suggests what common elements you may want to implement into your site.
How to Promote Your Credit Union’s Twitter Account
Twitter can be an overwhelming tool, and it may seem as though success on the platform is up to luck or money. However, Casey Smith disagrees and has quite a few ideas to get you started in promoting your credit union’s Twitter account.
Make It Or Break It: How to Use Charts to Communicate Your Message
When attempting to convey data through charts, using the right form and medium is essential to effective communication. Mike Warren is here to help guide you to the right format and make your presentation a success.
Get Connected with Marketing Content Manager, Esteban Camargo
CUSO Magazine sat down with Esteban Camargo, Manager of Communications and Content Marketing for CU*Answers to learn more about his role in the organization and how he assists credit unions.
Solving the Millennial “Problem”
Millennials (and now Gen Z) have become the boogeymen of credit union marketing. Esteban Camargo suggests that the solution to the “problem” might mean credit unions need to take a tougher look at themselves first.
Web Design: Let’s Get Down to the Nitty Gritty
While it’s important to consider the whole picture when planning out a website, designer Travis Root warns to not let focusing on the whole picture be an excuse to avoid diving into the nitty gritty.
Social Media is More Than Just Another Marketing Channel
Social media expert Megan Pieper wants to ensure your credit union is taking advantage of social media and using it in all aspects of you business – even those you may never have considered before.
