Teenagers May Not Know About Credit Unions, But Neither Does Your Aunt
It’s no secret that the public’s understanding of credit unions is woefully limited, and while there may be no easy fix, Emily Claus has some ideas on how you can tweak your marketing to help non-members better understand who we are.
NCUA Board to Consider Succession Planning Rule on Jan. 27
The National Credit Union Administration board will consider a proposed rule governing succession planning at credit unions on Jan. 27, reports David Baumann of the Washington Credit Union Daily.
What is the Value of a Strategic Plan?
Chip Filson contemplates what value, if any, credit unions can find in strategic planning. And if there is value to be found, what’s the easiest way to get it out?
The Perfect Logo: Balancing Color and Brand Recognition
Color and brand recognition go hand-in-hand. Keegan Krajniak discusses how these two elements influence each other and how you can use them to create the perfect logo.
I’ve Just Started a Marketing Campaign, Who Should I Contact?
When starting a marketing campaign, it can be difficult to know which of your members and how many to contact. Sarah Ashby covers things to consider when creating your list and what will make your campaign the most successful.
Only Six People Have Participated in Postal Banking Pilot
David Baumann of the Washington Credit Union Daily reports that a mere six people have participated in the United State Postal Service’s postal banking pilot program, USPS officials said.
Continuity at the Core: The Drive for Continuous Improvement
In the final article in his series on business continuity, Jim Lawrence recaps the first six articles and covers ways to continue improving on your business continuity plan.
Is a New Era of Credit Union Chartering on the Horizon?
In 2021, the NCUA chartered four new credit unions, more than the previous three years combined. Emily Claus ponders if this is simply a one-off or a signal of changing times for de novo credit unions and the credit union chartering process.
Has the Credit Union System Lost its Entrepreneurial Edge?
Chip Filson discusses the student-run credit union boom of the 1980s and the excitement, inspiration, and drive that went along with it, begging the question: where did that entrepreneurial spirit go?
Executives in Leadership: Has Conflict Gotten a Bad Rap?
Continuing her series on effective leadership, Alycia Meyers covers conflict in the workplace and how contrary to popular belief, it can be a great thing for your organization—when managed correctly.
