Enjoying the Long Hike: The Life of an Analyst
Those who benefit from the work of a data analyst often see the view from the top; but the road there is long and difficult, says analyst Annalyn Hawkes. She offers advice to analysts on the efforts to reach the peak.
Marketing Should Begin and End With Data
When it comes to marketing campaigns, using data to gather contacts and view results isn’t enough, argues analyst Sarah Ashby. Data should be in every facet, from beginning to middle to end.
Building a Data-Centric Organization
Is your credit union ready to take the plunge into data analytics? Thomas Hull has some ideas to get you started and discover your data guru.
Pruning the Membership Tree
Not all growth is beneficial, and not all members are good for the credit union, argues data analyst George Hopper. But how best can you prune your membership tree without cutting off the wrong branches?
Are You Paying Yourself First?
Staying on top of today can feel like the priority, but what about planning for tomorrow? Thomas Hull explains why you should be using data today to be ready for tomorrow.
Should We Shift Our Focus to Agile Data?
Keegan Daniel reflects on the concept of agile data and how it might be more useful to credit unions than standard data collection and analysis.
Tools Won’t Do the Thinking for You
Data Analyst Sarah Ashby explains that while data tools won’t magically produce solutions for your credit union, they will open doors that allow you to dive deeper, ask more questions, and make use of your data.
How You Can Use Google Analytics to Write Better Blogs for Your Credit Union
Casey Smith discusses how your credit union can take advantage of Google Analytics to write content specific to your members and their needs.
Can We Use Loan Applications as a Barometer of Success?
Can examining the changes in the number of loan applications a credit union receives be a prediction of success or failure? Josh Peacock thinks so, and he’s here to explain why.
The Steps for Cross Sales Success
Suggesting products and services to members doesn’t need to be a daunting task. BlueOx Credit Union’s Deb Slavens gives the steps necessary to create a repeatable program for cross sales success.
