Achieving Your Goals as a Team Part 2: Brand Champions
In the follow-up to his article on marketing goals, Andrew Macmillan discusses your team’s brand champions, how to identify them, and how to connect with them.
Achieving Your Goals as a Team Part One
In part one of his two-part series, Andrew MacMillan discusses the importance of brand recognition and understanding in cultivating an effective marketing strategy for your credit union.
Weeks Into Months: Planning Communications for the Long Term
An effective lengthy email campaign relies on more than just the right information, says Andrew Macmillan. The best combine creative inspiration with just enough consistent design to tie the whole series together for the reader.
Transparency and Trust Go Hand-in-Hand
A transparent organization engenders trust suggests Andrew Macmillan. What is your organization sharing with members and staff to earn their loyalty?
Save Time with Good Record Keeping and Analysis
A little time spent now on tracking and analyzing your work can save you a lot of time later, says Andrew MacMillan. How will you incorporate analysis in your daily routines to improve your effectiveness?
Read This Not That: Tips for Capturing Your Reader’s Attention
When it comes to sending out emails, whether to members or staff, it may seem pretty straightforward. But if you want to really capture your readers attention, there are some steps you can take improve your communication quality. Andrew Macmillan has the good stuff.
Keeping Emails Clear, Concise, and Eye-Catching
Much like you, your members receive numerous emails everyday, and it can be difficult for emails to not get lost in the shuffle. Thankfully, Andrew Macmillan has the inside scoop on how to make your emails stand out and get noticed.
The Myth of the Best Day to Send Out Emails
When’s the best day to send out emails to subscribers? Tuesday? Thursday? (Friday if you’re CUSO Magazine?) A communications coordinator dives into the dilemma of knowing when’s the best time to reach your members.
