The Brain of the Beholder: How Aesthetics Influence User Experience
Aesthetics alter our brain chemistry, influence our decision making, and can even decide how members feel about their finances. Using science and the aesthetic-useability effect, Emily Claus discusses how credit unions can use aesthetics to turn banking from a stressful experience into an enjoyable one.
UX Mistakes Driving Users Away From Your Website (and How to Fix Them) Part Two
Continuing his series on user experience, Sam Lechenet shares a few more tips on how to fix design flaws on your website and keep them from driving potential members into the arms of another financial institution.
UX Mistakes Driving Users Away From Your Website (and How to Fix Them) Part One
A website’s layout, tools, and features can make or break your credit union’s website. Potential members won’t wait around for your website to load or struggle to navigate your pages, they’ll simply move on. Sam Lechenet shares some design pitfalls to avoid and how you can best optimize your website to offer the best user experience.
Your Results May Vary: The Hidden Price of Customization
Dawn Moore warns credit unions against diving too deep into customization as the result can make shared resources and support materials confusing enough to members that they become useless.
You Should Be Thinking Like A Designer
Travis Root asks credit unions to reconsider their design process from the perspective of their designer in order to find and remove friction points and create better designs overall.
Your Credit Union Website is Boring, But That’s Probably Okay
Creativity and aesthetics are important when creating a website. However, it’s even more important to know when to reel it in and let user experience, accessibility, and trust guide your design, argues David Damstra.
Tea Time with Tony: Accordions…Good for Polka, Bad for Website User Experience
Web Developer Tony Muka warns credit unions to stay away from the allure of website accordions or they may risk losing user experience and accessibility.
Balancing Marketing with a Member’s Sense of Urgency
What’s the best way to market to your members on mobile apps? How do you balance providing information with a member’s sense of urgency? Ken Vaughn discusses different mobile marketing approaches and how to be informative without roadblocking users.
