How to Bring Back Neighborly Banking in 2024
As members crave digital and self-service banking methods, how can credit unions add a personal touch to such transactions? James White and Dan Catinella offer suggestions on how to bring back neighborly banking while still meeting member needs and expectations.
Five Reasons Your Credit Union Marketing Must Target an Ideal Member Persona
The data shows that credit unions who target a specific ideal member have better growth than those that try to be everything to everyone. But how do you tackle such a strategy? Bo McDonald has a few ideas to help you get started.
Credit Union Marketing Is So Easy
Often, topics around marketing can become bogged down in trying to appease everyone and make the perfect strategy. However, there is a much simpler path, says Bo McDonald, who encourages credit unions to take risks and create relationships with members.
Embracing the Future of Banking: A Roadmap to a ‘Phygital’ Communications Strategy
CEO of digital conversations platform Eltropy Ashish Garg shares his strategy for combining traditional banking methods with new technologies and services to create a hybrid, “phygital” experience for your members.
What the Heck is Optics Data?
Keegan Daniel dives into the topic of optics data to explain how credit unions can use it to help their members and improve services.
Beyond the Single Transaction: People Helping People
Julie Gessner makes the case for consultative services as a means to balance members’ desire for instant gratification along with great member service and connection.
The Keys to a Successful Member Onboarding Process
How is your credit union welcoming new members? What processes do you have set up? Victoria Thornton urges credit unions to reach out regularly through a number of channels to update and inform new members.
Balancing Marketing with a Member’s Sense of Urgency
What’s the best way to market to your members on mobile apps? How do you balance providing information with a member’s sense of urgency? Ken Vaughn discusses different mobile marketing approaches and how to be informative without roadblocking users.
