ChatGPT Raised the Bar for Member Experience
Every leap in technology over the decades has resulted in signifcant changes to the member journey. Ashleigh Craven of Pocketnest shares how credit unions can navigate this newest leap to provide their members the best service they can.
Cash App Is Coming For Your Future Members: Credit Unions Should Pay Attention
Last month, Cash App unveiled it’s newest product: accounts for kids as young as six years old. Bo McDonald breaks down the family-oriented strategy behind the move, and why credit unions should be looking to emulate the experience.
Keeping a Human Touch in an Artificial (Intelligence) World
While AI is here to stay, and certainly has it’s strong points, Dave McCumber reminds us why members choose credit unions over banks: our human touch. In explaining the great uses for AI in collections, McCumber also stresses why we must maintain our human connection.
Stop Selling, Start Leading: Personal Leadership Mission
In the second installment of her series on leadership and organizational alignment, Julie Gessner discusses how personal, team, and credit union leadership missions all influence one another.
Using AI to Better Member Experiences
Dan Michaeli from Glia shares a new benchmark study that shows how AI can deepen member relationships by allowing credit union staff to focus on what really matters: being there when the member needs them most.
The Year Will Not Wait
As we look ahead to what 2026 has to offer, marketing expert Bo McDonald encourages credit unions to move along with the year and all the changes it brings, instead of pushing back against them or worse—waiting to act.
The Credit Union’s Data-Rich, Insight-Poor Dilemma
Credit unions are constantly collecting member data, yet most of it sits unused, doing little to build a connection between the member and the credit union. Ashleigh Craven urges credit unions to take their data out of the box and use it to start meaningful conversations with members.
Most Credit Unions Are Measuring the Wrong Thing
The Your Marketing Co team explains why measuring member satisfaction isn’t a winning strategy and why it won’t bring the results your credit union is hoping for, namely, because satisfaction is not loyalty.
The Icarus Syndrome: What’s Holding Credit Union Leaders Back
Just as Icarus took a fatal fall after flying too close to the sun, marketing expert Bo McDonald warns that credit union leaders may be on ther verge of making a similar mistake by forgetting their original mission and becoming overconfident or complacent in their business.
The Cost of Winning: Why Zero-Sum Thinking is Poisoning the Credit Union Movement
In an age where members belong to several financial institutions, Jeffrey Kusler explains why credit unions retaining a zero-sum thinking approach does little but pit credit unions against each other, opposing our cooperative foundations.
