Julie Gessner makes the case for consultative services as a means to balance members’ desire for instant gratification along with great member service and connection.
How is your credit union welcoming new members? What processes do you have set up? Victoria Thornton urges credit unions to reach out regularly through a number of channels to update and inform new members.
What’s the best way to market to your members on mobile apps? How do you balance providing information with a member’s sense of urgency? Ken Vaughn discusses different mobile marketing approaches and how to be informative without roadblocking users.