Research from Co-op, EY, and Mastercard Indicates Micro Financial Interactions are Key to Member Loyalty
New research from Co-op Solutions indicates credit unions have an opportunity to provide financial solutions that balance immediate needs with long-term financial success reassurance through convenient tools that manage day-to-day needs.
“Don’t tell my members about how they can do that. They might start getting ideas!” Why do credit unions treat free to use products and features as something to hide from their members? Why not use that member curiosity to reconsider strategy? Dawn Moore, an investigation.