Top Three Trends in Credit Union Marketing
Bo McDonald of Your Marketing Co covers the top three trends impacting credit union marketing at the moment and how credit unions are using these to drive growth.
Industry Survey Reveals Current Digital Technologies Adoption Rates
A recent industry study offers insight on how quickly credit unions are adapting new digital tools and automation for internal workflows and what might be holding others back from doing so.
The Importance of Educating Members on Fraud Alert Procedures
Scams are on the rise, and one of the easiest tricks to get your members’ information is for them to impersonate the credit union. Kaylee Russell explains why educating your members on fraud alert procedures is the best defense for both the credit union and its members.
Marketing Should Never Stop, It Should Adapt to the Circumstances
Marketing isn’t just about getting members to invest in new products and services, it’s also about letting your members know how you can help them when they need it. Sarah Ashby reflects on events of recent years and how essential it is that your marketing plan remains adaptable, regardless of the circumstances.
Staying In One’s Lane
In an effort to grow, financial institutions are at risk of veering in directions that do not align with their foundations or their members’ best interests, argues Chip Filson, who urges credit unions to stay in their lane.
Is Audio Banking Dead?
At first glance, one might assume that audio banking is slowly disappearing as digital methods become increasingly popular and convenient. But there’s more to the story, says Brian Maurer, who argues that thanks to devoted members, audio banking may live longer than expected.
Keeping Members Where They Are: Outdated Fields of Membership
As digital services and banking experiences become the new norm, traditional field of membership designations have become outdated and restrictive, hurting both credit unions and members alike, argues Emily Claus.
Eltropy’s User Conference Brings Digital Conversations and AI to the Forefront for CFIs
Eltropy, the leading digital conversations platform for community financial institutions, is excited to announce its inaugural Eltropy User Conference, taking place May 16-18, 2023 at the Salt Lake City Marriott City Center.
Embracing the Future of Banking: A Roadmap to a ‘Phygital’ Communications Strategy
CEO of digital conversations platform Eltropy Ashish Garg shares his strategy for combining traditional banking methods with new technologies and services to create a hybrid, “phygital” experience for your members.
Eltropy Brings Sunshine to California Credit Unions with “Digital Conversations For CFIs” Tour of the Golden State
Eltropy, the leading digital conversations platform for community financial institutions (CFIs), is excited to announce its “Digital Conversations for CFIs” Tour, which will take place across the U.S., starting in San Jose, March 16.
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