This Valentine’s Day, Kasey Hawkins is looking to break up with the banks by calling on her credit union to make an appealing offer and lure her away from the clutches of big banks once and for all. Will she succeed?
For the past 29 years, the number one earning asset in the credit union industry has been the credit card portfolio. During the best and worst of times, by FAR the most consistent generator of revenue has been the credit card. So why aren’t credit unions pushing them more?