Continuity at the Core: Continuity Strategies
In part three of his series on business continuity, Jim Lawrence discusses strategies in four distinct areas of your credit union to help eliminate downtime and stay on a budget.
The Importance of Email Testing
There are numerous ways to share information with your members, but email is by far the most effective and widely used. Victoria Thornton shares some best practices for sending mass marketing emails, and why its essential to test before you send.
The Cooperative System’s Unique Capabilities In a Crisis
Cooperatives are uniquely positioned to respond well to crises thanks to their ownership structure and mission. But responding well takes more than just that. Chip Filson details what credit unions and their leaders need to do in those situations.
The Value of a Data Analyst
Sarah Ashby argues that analyzing data is no longer optional when it comes to a credit union’s success and that credit unions are under utilizing their most valuable tool: the data analyst.
Think Writing’s Important? Think Again. It’s Even More Valuable Than You Thought!
Writing shouldn’t just be a skill, it should be a core competency of your organization. Dawn Moore questions whether your credit union truly grasps the importance of writing, and suggests ways to have it play a bigger role.
Social Media Content and 70-20-10 Rule
There’s no exact recipe for making engaging and informative social media accounts for your members, but the 70-20-10 rule is about as close as you can get. Digital Marketing Coordinator Megan Pieper, lays out the various social media platforms, rules to follow, and why posting the same thing across the board is just not effective.
Things to Consider When Switching Form Vendors
There are a number of reasons a credit union might look to make a switch when it comes to their form vendor, but what should they consider before taking the plunge? Nick Hawkins has a few ideas.
Too Small to Survive and Too Big to Fail
Michigan Legacy Credit Union CEO Carma Peters strives to break down the double standards between credit unions deemed too small to survive and those too big to fail along with discrediting the idea that any credit union under $250 million is doomed to merge or disappear.
Central Liquidity Facility: The One Thing Necessary
If the Federal Home Loan Bank (FHLB) and Central Liquidity Facility (CLF) are both “lenders of last resort” why is the CLF deemed so unappealing? How is the FHLB system so much more relevant for credit unions than their own liquidity backstop? Chip Filson might know why.
Things On Your “To Do” List You Wish You Had Done
NACUSO’s Denise Wymore ponders the reasoning behind credit union’s slow adaptation of new technologies and systems, and why we found ourselves on the less prepared end of the coronavirus pandemic.
