ChatGPT Raised the Bar for Member Experience
Every leap in technology over the decades has resulted in signifcant changes to the member journey. Ashleigh Craven of Pocketnest shares how credit unions can navigate this newest leap to provide their members the best service they can.
Treat your MSP as a Strategic Partner, Not a Vendor
Often, credit unions view their Managed Service Provider as a tool to reach for when things break, but what if they started treating them as a strategic partner instead? Logan Hayward shares tips for building a better relationship with your MSPs.
This Week in Washington
With America’s Credit Unions kicking off its 2026 Congressional Caucus and Congress returning to session this week, Emily Claus covers some of the biggest topics for credit unions to keep an eye on.
Cash App Is Coming For Your Future Members: Credit Unions Should Pay Attention
Last month, Cash App unveiled it’s newest product: accounts for kids as young as six years old. Bo McDonald breaks down the family-oriented strategy behind the move, and why credit unions should be looking to emulate the experience.
Swipe Left or Right: Spotting Vendor Red Flags
A new vendor has appeared on the scene, saying all the right things and offering all the right products. But how do you know if it’s too good to be true? Matthew VanderHulst goes over vendor red flags to watch out for, and how to get from the talking stage to commitment.
NCUA Issues Clarification on SAR Confidentiality
The NCUA has issued clarification on what information can and cannot be shared with members with respect to Suspicious Activity Reports. CUSO Magazine’s Esteban Camargo reports on the statement issued jointly with other major federal regulators.
AI Marketing: Slop or Solution?
As credit unions rush to add AI into every space of the credit union, Emily Claus cautions against bringing generative AI into your marketing materials and discusses the potential fallout from doing so.
Why Cultural Integration Determines Merger Success
When credit unions merge, it’s the employees who bear the brunt of the impact, says Jennifer Tange. But by focusing on successful culture integration, credit unions can help lessen the load and prevent increased turnover.
Massachusetts Signs Board Compensation Bill Into Law
Massachusetts has signed An Act Allowing Fair Compensation of Massachusetts Credit Union Directors, a bill that allows credit union members to decide on board compensation at annual meetings, into law, Emily Claus reports.
Brand Consistency: Your Most Powerful Branding Hack Costs You Nothing
Credit unions love to turn to expensive marketing tactics to try to build brand awareness, but often skip over one of the most powerful, free, and unsuspecting tools in their toolbox, says the Your Marketing Co team: consistency.
