10 Lessons From 10 Years of Building Idaho’s Most Trusted Credit Union
Ten years ago, Idaho Central Credit Union started working with an adverising agency to help build their brand. Now, ten years later, Malia Cramer reflects on the lessons her agency and the credit union learned while working together and how they bolstered the partnership’s success.
Financial Freedom: When AI and Human Experience Work Together
Financial educator Tom Matthews explains why AI is a great partner for financial information, but a terrible one for financial advice, and how by merging AI knowledge with human trust and understanding, credit unions can put members on the best path forward.
Senate Banking Committee Holds Hearing on Artificial Intelligence and its Role in Financial Services
Last week, the Senate Banking Committee held a meeting on “AI and the American Dream: Promoting Innovation, Affordability, and American Dominance.” CUSO Magazine’s Esteban Camargo reports on the hearing and what America’s Credit Unions is urging regulators to do with respect to credit unions and their use of AI.
Confessions of a Retired CEO: Favoring Expertise over Common Sense
Chip Filson shares the reflections of a retired CEO, who—given the benefit of hindsight—can see one of the major mistakes he made when dealing with his credit union superivsory committee and the distance between the credit union and members that was created as a result.
Using AI to Better Member Experiences
Dan Michaeli from Glia shares a new benchmark study that shows how AI can deepen member relationships by allowing credit union staff to focus on what really matters: being there when the member needs them most.
Make Yourself Valuable: Skills to Help Develop Any Career
Building your career requires more than simply doing your work to the best of your ability, it also takes interpersonal skills to build your brand and develop a reputation as a reliable and helpful team member, says Dawn Moore.
NCUA Passes Interim Final Rule Confirming Preemption of IFPA
The NCUA has officially published its interim final rule on interchange, declaring that the Federal Credit Union Act, which grants credit unions the right to charge fees, preempts the Illinois Interchange Fee Prohibition Act, Emily Claus reports.
When Should You DIY, Utilize Internal Resources, or Contract Out Your Data?
Data Analyst Tabitha Pierce shares data insight and key questions that will help your credit union best determine whether its next data project should be done in-house, or if it’s time to reach out to a partner or vendor to assist.
What a Cyberattack Taught Me About Leadership
After experiencing a cyberattack, CEO of Marquis, Satin Mirchandani, shares lesson he learned from the ordeal, including how to better prepare, respond, and rebuild trust after an attack.
Monitoring Insider Accounts
Fraud expert AJ Schalk reminds credit unions of the importance of monitoring insider accounts and what red flags you can keep an eye out for as you do so, to keep the credit union and its members’ money safe.

























































