Marketing Should Never Stop, It Should Adapt to the Circumstances
Marketing isn’t just about getting members to invest in new products and services, it’s also about letting your members know how you can help them when they need it. Sarah Ashby reflects on events of recent years and how essential it is that your marketing plan remains adaptable, regardless of the circumstances.
Communication is a Data Analyst’s Most Important Soft Skill
When it comes to data analytics, analyst Sarah Ashby argues that no skill is more essential to have than the ability to effectively communicate the process and findings to both experts and laymen alike.
Lawless Data: A World Without Data Governance
Does data run lawless in your credit union or does it operate under a set of strict guidelines? Data analyst Sarah Ashby argues that without strong governance, our data becomes chaos and makes it nearly impossible to yield successful results.
Losing the Love: Reaching More Than Disengaged Members
Don’t wait for a member to close their account before reaching out and engaging, says data analyst Sarah Ashby. The time to reach out is now, and your data can help you figure out where to start.
Data Presentation: It’s Not All About Making It Pretty
Data analyst Sarah Ashby warns against getting lost in the aesthetics of data presentation, which can often overshadow or even hinder the true point the data is meant to convey.
Marketing Should Begin and End With Data
When it comes to marketing campaigns, using data to gather contacts and view results isn’t enough, argues analyst Sarah Ashby. Data should be in every facet, from beginning to middle to end.
Tools Won’t Do the Thinking for You
Data Analyst Sarah Ashby explains that while data tools won’t magically produce solutions for your credit union, they will open doors that allow you to dive deeper, ask more questions, and make use of your data.
I’ve Just Started a Marketing Campaign, Who Should I Contact?
When starting a marketing campaign, it can be difficult to know which of your members and how many to contact. Sarah Ashby covers things to consider when creating your list and what will make your campaign the most successful.
Creating a Tried-and-True Training Program
There’s no one perfect method for developing a great training program, but Sarah Ashby has created a tried-and-true system to make sure you have all your bases covered.
Don’t Shoot The Analyst!
Data Analyst Sarah Ashby urges credit unions to go into their data analyses with opens minds, leave their preconceived notions at the door, and to please not shoot the messenger!
- 1
- 2
